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Placement Advertising With AdWords - Bidding Question...

by MichelleGreene
3 replies
  • SEO
    • |
Hi there, I'm looking into placement advertising using the content network.

What do you suggest for bid amounts? Using pay per click or bidding
per impressions?

Thanks for any insight.

Michelle
#advertising #adwords #bidding #placement #question
  • Profile picture of the author Fabian Tan
    Definitely pay per click - you don't pay for impressions, but clicks only.

    Fabian
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  • Profile picture of the author Shishay Wubshet
    test both.

    Adwords is all about testing and tracking .

    But , make sure to slowly and carefully test it .

    You can scale it once you prove the probability of either of them.

    shishay
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  • Profile picture of the author MichelleGreene
    Thanks Fabian and Shisay...

    I did a quick test with placement advertising...

    I got over 80,000 impressions in under 30 minutes and only 2 clicks....so that can get expensive quickly....

    I'l test the per click method for placement and see how that goes.

    Michelle
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