What should be an average CTR for a service website with a somewhat untargetted audience
- SEO |
Excuse me for posting this twice moderators, I should have looked better first, this thread is also posted in the main marketing section so please, if you choose to delete it then remove it from there and let this one stay.
Ontopic:
My niche involves a service instead of a product, this service is free and is about calculating how much tax you have to pay for your car, quarterly, annual. I implented a nice javascript module that enables this calculation with several input fields. Also the websites looks very professional with a very ontopic Youtube video added from a high authority national customerprotection website (Question of the week). I used a banner implented in my header, and 2 Adsense blocks, 1 placed on top of the calculator and 1 to the right of it so that they cant miss it.
Since this is a service that you can get for free about anywhere I still manage to rank good on it so plenty of visitors, however they are not looking for a specific product.
I wrote a couple of articles to attract high CPC advertisements from Google, so the advertisements I get are about:
- car insurance
- car finance
- car related things
What kind of click through rate should I at least expect from this kind of websites? Yesterday my CTR was 1.5% with 83 visits. Today after 10 visits I am at 10% as 1 person clicked. But I'm kinda concerned about this 1.5% from yesterday. Yes I know its a very small sample but would love to hear experience from others in this less targetted audience.
Ontopic:
My niche involves a service instead of a product, this service is free and is about calculating how much tax you have to pay for your car, quarterly, annual. I implented a nice javascript module that enables this calculation with several input fields. Also the websites looks very professional with a very ontopic Youtube video added from a high authority national customerprotection website (Question of the week). I used a banner implented in my header, and 2 Adsense blocks, 1 placed on top of the calculator and 1 to the right of it so that they cant miss it.
Since this is a service that you can get for free about anywhere I still manage to rank good on it so plenty of visitors, however they are not looking for a specific product.
I wrote a couple of articles to attract high CPC advertisements from Google, so the advertisements I get are about:
- car insurance
- car finance
- car related things
What kind of click through rate should I at least expect from this kind of websites? Yesterday my CTR was 1.5% with 83 visits. Today after 10 visits I am at 10% as 1 person clicked. But I'm kinda concerned about this 1.5% from yesterday. Yes I know its a very small sample but would love to hear experience from others in this less targetted audience.
If you were disappointed in your results today, lower your standards tomorrow.