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One reason why I'm leaving PPC...

by leclaims
14 replies
  • SEO
    • |
Just thought many of you might get a kick out of this...

I received a call the other day from a PPC search marketing company the other day regarding one of the businesses I am running. Ok, no problem there right? I'm all for hearing about the services that people have to offer and how they can potentially help my business.

When I asked him how he found my site, he told me that he found me through my sponsored ad on Google.

DOH! I just paid a $1.50 for this guy to solicit me! Son of a!

Just goes to show you never know who is clicking your ads.

One reason why I'm leaving PPC...
#leaving #ppc #reason
  • Profile picture of the author theemperor
    Isn't that just throwing out the baby with the bathwater, so to speak?
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  • Profile picture of the author DrewClement
    Hmmm...Not sure if you want to overhaul your whole business model based on $1.50. Seems a bit short-sighted in my opinion.

    Also, not to be come off as a jerk, but maybe you need to do a better job of setting up your campaigns to targer more appropriate people? Or try switching over to Facebook advertising where you can have much more control over who sees your ad and when..

    Facebook IS the Google Killer...right?
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  • Profile picture of the author Drizlek
    I have never had any success with Google PPC. Or Microsoft's program for that matter. Facebook is something I am currently working on getting into it. Just making sure my research is sound and I have the right demographic.

    But still, that's a rather annoying situation.
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  • Profile picture of the author Amy Carczak
    PPC has problems but what doesn't?

    The key is diversification of traffic so your
    business is not dependent upon any single
    avenue for success.

    I've tried multiple sources of paid and unpaid
    advertising and in the end, even the "unpaid"
    advertising costs money as "time is money".

    With PPC, I'm up and testing my offer in 1 day with
    easy to implement analytics. Free traffic is always
    my follow on strategy but I need the PPC to tell me
    what's working with my offer before I invest the time
    and effort into the free traffic generation.
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    • Profile picture of the author jamesrich1
      Originally Posted by Amy Carczak View Post

      PPC has problems but what doesn't?

      The key is diversification of traffic so your
      business is not dependent upon any single
      avenue for success.

      I've tried multiple sources of paid and unpaid
      advertising and in the end, even the "unpaid"
      advertising costs money as "time is money".

      With PPC, I'm up and testing my offer in 1 day with
      easy to implement analytics. Free traffic is always
      my follow on strategy but I need the PPC to tell me
      what's working with my offer before I invest the time
      and effort into the free traffic generation.
      Amy are you making money consistently and how much?
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      • Profile picture of the author Amy Carczak
        Originally Posted by jamesrich1 View Post

        Amy are you making money consistently and how much?
        c'mon James ...A lady doesn't kiss and tell :p

        Yes .. I make money and I do this full time so I have to turn a profit to pay the bills and eat.

        How much? Enough to do this full time, pay the bills and eat -

        But I will tell you this. I LOVE what I do, I work hard at it, I work longer hours than I ever did in my job and really don't care as it doesn't feel like work to me.
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  • Profile picture of the author Elion Makkink
    Hmm that sucks mate. And I think you're right, even our competitors can click those links to see our landingpage and wasting our money... You might want to try facebook ads instead?
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    Elion Makkink

    Become an SEO Hustler too at seohustlers.com

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  • Profile picture of the author Black Hat Cat
    Banned
    Originally Posted by leclaims View Post

    Just thought many of you might get a kick out of this...

    I received a call the other day from a PPC search marketing company the other day regarding one of the businesses I am running. Ok, no problem there right? I'm all for hearing about the services that people have to offer and how they can potentially help my business.

    When I asked him how he found my site, he told me that he found me through my sponsored ad on Google.

    DOH! I just paid a $1.50 for this guy to solicit me! Son of a!

    Just goes to show you never know who is clicking your ads.

    One reason why I'm leaving PPC...
    The real reason you're leaving ppc is because it wasn't profitable for you. If it was, you wouldn't leave it over $1.50. Scratch that.....a possible $1.50. For all you know, he didn't click your ad at all. He could have typed the address in manually, or copied and pasted it. I do that all the time.
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  • Profile picture of the author Joe Motion
    This is always going to happen. Competitors will click your links when they're round there friends houses as well. People click and don't buy - it's part of the game. As long as you're always in the green everyday then it's not a problem. Just keep using AdWords
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  • Profile picture of the author ShaneM686
    Amy: Are you saying you analyze the market with PPC first, then invest into free traffic sources? You also say you are investing "time" to get free traffic, what do you mean? Do you use tools that take time to work with(I do...).?
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    • Profile picture of the author Amy Carczak
      Originally Posted by ShaneM686 View Post

      Amy: Are you saying you analyze the market with PPC first, then invest into free traffic sources? You also say you are investing "time" to get free traffic, what do you mean? Do you use tools that take time to work with(I do...).?
      Yes. Articles, SEO, etc take time. I really want to test my offers with fast and relaible traffic before I invest my time into article writing.
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  • Profile picture of the author Raydal
    I've received similar solicitations before ad they
    say right up front that they notice that you were
    advertising in the PPC, so they don't click on those
    ads but copy and paste your URL in to get your
    contact info.

    I can't imagine that they wouldn't realize that
    they are costing you money to get your info.

    I'll give them the benefit of the doubt.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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