Now, what are the differences between Global and Local search volumes?
Is "local" Google searches only, or organic searches only, and "global" is all searches?
I'm also having a hard time relating "Competition" to "Est CPC".
Keyword - [genealogy searches]
Competition - 0.85
Global Mo Searches - 210
Est Avg. CPC - $0.61
Google Results - 275,000
Keyword - [find your family free]
Competition - 0.89
Global Mo Searches - 28
Est Avg. CPC - $0.05
Google Results - 690,000,000
If the competition relates to adwords, why the big disparity in cpc?
If the competition relates to competing sites, why the huge disparity?