SEO and page content

This is something I seem to always find myself struggling with. I'm trying to build a landing page that Google will like but at the same time it is a squeeze page and my thinking is that most people are not interested in reading a lot of text. So basically I always end up trying to do two completely opposite things: build a page that has enough content that Google will like it but at the same time build a page that is basically just a bare minimum of reading required.

Below are two different approaches I always seem to be stuck between.

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Another aspect of this is the whole fresh content idea. Obviously a squeeze page isn't really going to have daily updates, in fact it's probably going to remain the same most of the time. On the other hand the blog section of the site would have new content pretty regularly but wouldn't really be a sales page because the "current" post would always be changing and while it would be topic specific it wouldn't really be a sign up or sales page.


OK so I might be able to get Google to like the blog area of the site because of the constant addition of new content. But the section I really want Google to like is the sales pages.

Note; The sites I gave as examples are just some of my first attempts. I have other domain names that I'm working on building sites for. Thus the reason for the question, I am trying to refine my SEO efforts as I learn, i.e. the new sites have keyword specific domain names and page titles etc. It's the content part that's giving me fits.