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Optimizing a Post

by Young Samurai
2 replies
  • SEO
    • |
I'd like to clarify some points wrt optimizing a post for seo.

Please keep in mind this is a post on a product review site where each product has a post of it's own and an extract from each post appears on a static home page.

Besides the title, h1, ... etc my question relates specifically to linking in the post.

  • 1 link to the home page as near the beginning of the post as possible and using the post's keyword as anchor text,
  • 1 link to the post itself (I kid you not) in the middle or bottom of the post and again using the post's keyword as anchor text,
  • and 1 nofollow outbound link to an authority site

All of these links are for the spiders as opposed to the human visitors and therefore can be hidden. (Still above board nothing black hat here)

The post linking to itself idea was recommended by a very well respected contributor to the WF. It seems pecular I know. Should each post instead link to another product post? Or should each post do all four: link to home page, itself, another post and an authority site?

What's your mind on this?
#optimizing #post
  • Profile picture of the author NeilC
    Hi Kyle,

    Internal linking is more important in larger websites and I don't usually worry about it for sites with about 5 pages because backlinks from other sites are more important.

    If you are building a large review site then it makes sense to have a plan for internal link structure but you really don't have to over think it too much.

    What you're really trying to do with internal linking is providing a good visitor experience and re-directing link juice if the site has any good PR.
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    • Profile picture of the author Young Samurai
      Originally Posted by NeilC View Post

      Hi Kyle,

      Internal linking is more important in larger websites and I don't usually worry about it for sites with about 5 pages because backlinks from other sites are more important.

      If you are building a large review site then it makes sense to have a plan for internal link structure but you really don't have to over think it too much.

      What you're really trying to do with internal linking is providing a good visitor experience and re-directing link juice if the site has any good PR.

      Appreciate that, thanks.
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      Kyle
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