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How to resolve poor CTR?

by Richard Tunnah
7 replies
  • SEO
    • |
I've just started using PPC again and it's a blindspot for me. I have an ad running that got 3,715 impressions but only 8 clicks. This seems very poor. I presume it's down to my copy and I shall continue testing? Anything else I should look at? I'm on positions 4-6 for most keyword phrases and exact (no broad terms)which worked best on another campaign I started the other week.

Rich
#ctr #poor #resolve
  • Profile picture of the author write-stuff
    Give Special Report - Optimize Adwords Campaigns a try.
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  • Profile picture of the author Vijay M
    I have noticed better click throughs when I started using numbers in my ad.Like, 3 days,24hrs,1000$ etc.
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    Wordpress,Joomla,Scripts,AWeber,Config,htaccess,Fa cebook, Blog Promotion Packages- Any Tech Needs - See Top Warrior Reviews
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    • Profile picture of the author dburk
      Hi Rich,

      Try using your keyword phrase in the ad text, if you are not already doing so. It works especially well when it fits within the headline of your ad.

      Create at least two ads for each ad group to see which works better and keep your ad groups narrowly focused, one keyword per ad group.

      Longer keyword phrases, when well chosen tend to have higher CTR, but fewer impressions so you need a lot of them.
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      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

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      • Profile picture of the author George Sotello
        I like the suggestions so far...but here's another one.

        After you've implemented the suggestions above...do this next.

        You're at positions 4-6 which means you won't be getting the CTR's that you wan't (almost) no matter what.

        You need to add appox. 20% to your bidding price or until you can reach positions 1-3. You'll see a difference in CTR.

        Cheers,
        George Sotello
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        • Profile picture of the author Richard Tunnah
          Originally Posted by George Sotello View Post

          I like the suggestions so far...but here's another one.

          After you've implemented the suggestions above...do this next.

          You're at positions 4-6 which means you won't be getting the CTR's that you wan't (almost) no matter what.

          You need to add appox. 20% to your bidding price or until you can reach positions 1-3. You'll see a difference in CTR.

          Cheers,
          George Sotello
          Hey George I could certainly up my cpc so I'm in 1-3 positions for all my key phrases but I read something from Perry Marshall who suggested that while CTR many be higher in 1-3 the number of buyers/action takers is lower than being in the lower positions on the page 4-6 or 7-8. I have tested this a little and it does seem to be true. I had a CTR of 12.13% while in positions 1-3 but was converting poorly despite split testing landing pages.

          Rich
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      • Profile picture of the author Richard Tunnah
        Originally Posted by dburk View Post

        Hi Rich,

        Try using your keyword phrase in the ad text, if you are not already doing so. It works especially well when it fits within the headline of your ad.

        Create at least two ads for each ad group to see which works better and keep your ad groups narrowly focused, one keyword per ad group.

        Longer keyword phrases, when well chosen tend to have higher CTR, but fewer impressions so you need a lot of them.
        Hey Don,
        Thanks! You've supplied some really great peices of info for me so I can get the hang of PPC finally!...only taken me 8/9 years so far! [:I]

        Rich
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  • Profile picture of the author Solidsnake
    Banned
    Well it depends on the design of a certain page but I see the following things the best.

    Posting of ads inside articles in embedded colors.
    Placing ads after articles
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