OUTlinking for SEO

by BritRail

Posted: 13 years ago 12 replies

Hi guys. I'm new here and to SEO.

Not sure if this topic has been posted (I'm betting it has but couldn't find any threads)But I've been browsing the Internet and I've come across a subject called "outlinking"

Some sites are saying it's a bad idea. And some say it's a good idea.

I've done some outlinking on my site thinking "what do you have to lose?"

However, I'm not sure it's a good idea and would like to get your take on it.

Is this a good SEO strategy? Linking out to authority sites as extra valued content?

Regards

#outlinking #seo

iAmNameLess

13 years ago

Sure it is a good idea, as long as you're providing relative and quality outbound links, it is definitely a good idea. Google doesn't like sites that don't link out AT ALL.

Thanks
1 reply

Signature

The Best Damn Marketing and Local SEO Blog

Ultimate Blueprint To Start Your Own Agency | Get Clients Without Cold Calling

{{ DiscussionBoard.errors[3488991].message }}

Aki Fagno

13 years ago

Originally Posted by iAmNameLess

Sure it is a good idea, as long as you're providing relative and quality outbound links, it is definitely a good idea. Google doesn't like sites that don't link out AT ALL.

Yes, I completely agree.

Thanks
1 reply

{{ DiscussionBoard.errors[3489987].message }}

BenJackson 13 years ago

Linking out to authoritative pages and sites definitely helps. There has been a lot of talk about Huffington Post somewhat recently and their SEO tactics. Everyone focuses on how they use their keywords to rank higher (used in titles, high keyword density, etc.), but there are other more important (imho) factors as well. HuffPo is a "hub" as well as an authority in the eyes of Google. Scroll down the home page and check out their super massive list of "do follow" outbound links to other authoritative sites.

They have a PR 8 homepage. 154 "do follow" outbound links -> 37% of their total links (internal + outbound). Zero nofollow links anywhere on the homepage. Makes PageRank sculpting look kind of silly to me...

I would say don't link out MORE than you link to your own pages, but linking out to other great sites is definitely helpful. Good sites link to other good sites.

"good pages seldom point to bad ones."

-TrustRank White papers (http://www.vldb.org/conf/2004/RS15P3.PDF)
- [ 1 ] Thanks
- 1 reply
{{ DiscussionBoard.errors[3490059].message }}
- BritRail 13 years ago
  
  I've never seen another news organization link out like that. That's amazing. Glad to know that I'm atleast doing something right then.
  
  I'm only going to link out if I think visitors would find it useful because I can't supply all that information on the site. It's just not practical.
  
  Thanks
  
  {{ DiscussionBoard.errors[3492329].message }}

bdmoss

13 years ago

[DELETED]

{{ DiscussionBoard.errors[3488996].message }}

BritRail

13 years ago

Well that's good new. Thanks for the answer. I've linked out to only authority sites like tourist boards etc.

Thanks
1 reply

{{ DiscussionBoard.errors[3489013].message }}

Tyler Abernethy

13 years ago

get as closely related to your keywords as you can
for example

i always do a search on wiki for my exact keyword
and if the page has PR then i outlink to it

make sure the page has PR
and that it is as tightly related as possible

I would go more tight than just travel sites, but if you run out of tightly related, expand to travel in general where it is necessary

Tyler Abernethy

Thanks
1 reply

Signature

[1.25 MILLION keywords] YOU CAN CHOOSE NICHE - adwords+prefixes+suffixes - DONE FOR YOU! [+reviews]
--------------------------------------------------------------------------
Relax While Quality* Backlinks [**Drip Feed**] to Your Website - .edu/.gov included

{{ DiscussionBoard.errors[3489348].message }}

BritRail

13 years ago

Originally Posted by Tyler Abernethy

Thanks Tyler

Yeah. I have tourist information about a particular city. Then I link to the official site for more information about that cities tourism attractions/activities etc.

If it's about rail, i link out to official rail sites. If it's about tourism, then tourism sites.

Thanks

{{ DiscussionBoard.errors[3489834].message }}

Fraggler

13 years ago

Linking out (within reason) won't hurt your rankings if you are linking out to the right information. If the link adds to the content then it will be a good link.

Linking out to other pages helps build the theme for the page. It isn't going to diluate your PageRank enough to be a concern.

The only issue is leaking visitors off your site. BUT your content is going to be so interesting, entertaining and or informative that they'll come right back, anyway.

Thanks
2 replies

Signature

- Stop Wasting Time & Money on Traffic!
- You Can't Improve What You Don't Measure
- Why You Should Create Separate Desktop and Mobile Google Adwords Campaigns

Connect with me on LinkedIn

{{ DiscussionBoard.errors[3489403].message }}

XRay

13 years ago

Originally Posted by Fraggler

Linking out (within reason) won't hurt your rankings if you are linking out to the right information. If the link adds to the content then it will be a good link.

From what I've read so far about the "Farmer" algo update, it may hurt your rankings in Google's SERP's if you're linking out to sites that you're referencing in your content and you make the links no-follow. The key, as you mentioned, is linking out to the right info - to a relevant authority or niche site with quality original content that adds value to a visitors search experience.

Thanks
2 replies

Signature

I create quality online content at Squidoo, and Yahoo! Contributor Network to inform, to have fun and make some money at it along the way :)

{{ DiscussionBoard.errors[3489480].message }}

Tyler Abernethy 13 years ago

Originally Posted by XRay

it may hurt your rankings in Google's SERP's if you're linking out to sites that you're referencing in your content and you make the links no-follow.

thats interesting.. they are getting pretty good at figureing out all the little tricks arent they?!

if that is the case.. i would go find one that is GENERALLY related to your keyword, but NOT ranking for your keyword, and make it dofollow. THAT WAY you wont be helping your competition, just yourself

Tyler Abernethy
- Thanks
Signature

[1.25 MILLION keywords] YOU CAN CHOOSE NICHE - adwords+prefixes+suffixes - DONE FOR YOU! [+reviews]
--------------------------------------------------------------------------
Relax While Quality* Backlinks [**Drip Feed**] to Your Website - .edu/.gov included
{{ DiscussionBoard.errors[3489609].message }}