Why add more content pages? Does that help site ranking in itself?

by mooble
8 replies
  • SEO
  • |
I'm a little confused here. I'm always looking for more ways to help increase site ranking. Almost all of my 30 sites are 1 page content sites (not counting terms, contact, ect). I seem to slowly rank them all steadily and what not. But i always hear over and over people talking about adding more pages of content to your site.

Does the act of adding pages increase your rank, or what? What is the benefit of creating more pages? I can see that sometimes it might bring in some extra traffic here and there, however i've tried adding pages and in MOST cases my MAIN SITE PAGE still will outrank the other pages in the end (even for more longtail keywords) because all of my backlinking efforts are mainly for my main page to begin with. So i'm rather discouraged in making more pages because those pages never rank as good as the main page to start with, regardless of what keywords i'm using to search.

So with the extra traffic issue aside, does adding more "content pages" do anything really? Does google take that as an actual FACTOR in determining your RANK, or that mainly based on backlinks and on-page SEO?

Should i continue adding more pages to my site? Or is it a waste of time?

Also, when adding more pages do you spend time backlinking those pages as well? Or just keep focusing backlinks on your main page? When you start having a lot of sites i need to find the best way to spend my time. The question is do i spend my time making more pages for the sites i already have, or keep building new sites. Thanks for any help.
#add #content #pages #ranking #site
  • Profile picture of the author iAmNameLess
    Having more pages on your site will allow you to target more than a few keywords. You can rank for long tail keywords and whatever else you want to target for ultimate traffic.

    Whether you have 1 page or 100, each page will rank separately.
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  • Profile picture of the author yukon
    Banned
    Also, If you setup your site correct you'll get multiple listings in Google SERP. You rank one of your sites pages & with good internal linking (anchor-text) the other related pages stand a very good chance of following that ranked page.

    I would rather have 2+ listings in Google SERP (page #1) than just a single page ranked.
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  • Profile picture of the author Fraggler
    Another benefit of adding more content is that as your build links to these individal pages the whole site benefits. You can then use internal links to get even more anchor text relevancy to your other pages.

    Another big bonus is your risk is spread across a lot of keywords and pages so if something happens to one you have others to buffer the drop.
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  • Profile picture of the author dial123
    what you should know is that site don't rank it is pages that do get ranked. what what you should do is that you should concentrate the same effort as to all the pages not only the home page. for example if you give the home page 50 backlink then you must also give other pages the same amount of backlinks for them to rank in their respective keyword. note treat all pages as the same either main page or inner pages
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    • Profile picture of the author Stephen Crooks
      1. Don't get confused thinking that a whole site gets ranked, the individual pages get ranked based on what keywords they are optimised for.

      2. If your site's internal linking structure is good (think silo structures) you are passing link love (Page Rank) to your internal pages from pages that are already indexed and ranked (and gaining PR). The more pages you get indexed the more powerful this effect becomes.

      3. Why pay for 30 domains annually at a cost probably of around $300 a year when you can concentrate on building 1 site with loads of content. I never understand what the attraction is with throwing up loads of domains with 1 page when 1 domain with loads of pages is far more powerful.

      4. Yes, you do concentrate on backlinking each page individually. Like I said in point 2 though, as your site grows then you will need less and less external inbound links to rank a new page.
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    • Profile picture of the author paulgl
      Originally Posted by dial123 View Post

      what you should know is that site don't rank it is pages that do get ranked. what what you should do is that you should concentrate the same effort as to all the pages not only the home page. for example if you give the home page 50 backlink then you must also give other pages the same amount of backlinks for them to rank in their respective keyword. note treat all pages as the same either main page or inner pages
      That would be a very onerous task, and a futile one.

      You build 75-90% links to your homepage. PR flows downhill.

      If you have an authority site, hundreds or thousands of pages, the task
      presented above would be, well, stupid. How do you think amazon, nextag,
      buy, wikipedia, etc. rank for individual pages or items? Backlinks? Hardly.


      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author bermuda
    Contents are great to be added to websites because they would help improving their ranks through different channels. First of all search engines will be visiting the updated websites more frequently than the past which can be one good sign of having more active sites and the portals which would get indexed and picked faster.

    The other point is that those indexed pages would help with getting traffic from searches and queries performed that are known as long tail terms. By checking out your hosting logs and stats, you would notice what sentence long phrases have lead traffic to your website, possibly through the fresh contents added to your domain.

    It is also possible that the well written contents would be picked by other interested domains admins or bloggers and this way, they would add references plus links to them.
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  • Profile picture of the author junilerick
    I suppose the best way, as with most things, is to test it out. Set up control groups and start adding content to a few of the sites and see how things go a few days or weeks down the road. Surely, that's a pretty risk free and useful knowledge in the future, isn't it?
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