Facebook Ads: CPC or CPM

by mmoreal

Posted: 13 years ago 18 replies

Just want to know which is better for bidding CPC or CPM
If I had 40$ to invest, for 2 ways then how many clicks do I have?
Thanks

#ads #cpc #cpm #facebook

Joe Motion 13 years ago

I always go with CPC.

Thing with FB advertising is you have to constantly keep a check on things.. and advert can 'die' so to speak and be left running for days without any clicks and cost you a fortune on CPM..

On CPC you can at least keep an eye on costs a lot more clearly.
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indexphp 13 years ago

test it........
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zhang9547 13 years ago

cpm More cheap
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- Joe Motion 13 years ago
  
  Originally Posted by zhang9547
  
  cpm More cheap
  
  Not if he isn't getting clicks!
  
  Also, I hate it when people say 'test it'.. just offer some real world advice for the guy!
  
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EddieZavlunov 13 years ago

I allways prefer cpc.
Because you can see exactly how much people came to your website.
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mmoreal 13 years ago

I changed to CPC model . Created it and wait for approved
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- Aussie_Al 13 years ago
  
  What you need to do is set up 2 cpc ads and test them for a few days
  
  Once you find the one that has a higher click thru rate then you convert them to CPM, this will require you to set up the ads again but once you have a winning ad its worth it.
  
  There is no point setting up CPM ads if they do not convert
  
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warrioronfire 13 years ago

With facebook, I will typically start with cpc to test. If I am able to get my click through rate high enough then I will change to CPM since it will be cheaper. I wouldn't recommend starting off with cpm unless you've already tested it out on other platforms. You can lose your shirt pretty quickly with cpm if you're not careful.
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- chrisbazzle 13 years ago
  
  In what I've seen as far as on information on Facebook ads goes, that is from the several products that I have purchased about the subject, you start with CPC, then if the CTR gets to a certain level, then you can get switch to CPM.
  Unfortunately, I cannot speak from experience.
  
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tvinci2011 13 years ago

Pls I need help with using facebook CPC and CPM efficiently to generate high traffic for my website.I would like to know exactly how to go about getting like 3,500 clicks on my facebook ads.Thanks.GOD BLESS YOU ALL
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freedom71 13 years ago

CPC. Because, generally facebook users are AD Blind.
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- skwurl 13 years ago
  
  Originally Posted by freedom71
  
  CPC. Because, generally facebook users are AD Blind.
  
  that is totally true. i don't even see the ads on facebook anymore, or on forums. my eyes just go straight by them!
  
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brianboyer 13 years ago

I have used CPM for a lot of campaigns and I have to say the results were usually not good. I switched to CPC and it was definitely much better. So I say CPC.
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lesterlim85 13 years ago

Chrisbazzle is right. You should always start your campaign with CPC and do multiple testings with your campaigns. Could be switching around your display picture, your headline, or the content copy you write.

Once your CTR improves, the bid price will drop dramatically and it will be much more affordable for you.

Not advisable to use CPM for a start because it will be too expensive for you to bear.

Cheers,
Lester
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tvinci2011 13 years ago

1. At what CTR can I change to Cpm

2. But Pls how can I use $55 to generate 3,500 clicks on my facebook ads, If I am to use CPC.
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MikeMorgan 13 years ago

First go with the PPC option . Once you achieve high CTR , you can shift to CPM or test both PPC and CPM to identify the best option.
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tvinci2011 13 years ago

Facebook ads has now changed in terms of its ads manager, pls any tips?
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Tracyyang 13 years ago

Our fan page advertising are going with CPM
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