Google Vs. The Warrior Forum

That's your choice - I'm just saying that you should be sure it's actually worth the effort in comparison to other things you could be doing for your business that you do have control over.

The more focus you put on something you don't control - the less focus you have for other things.

It's useful for most people to give some consideration to getting search traffic, but only as much as it makes sense above other things.

It's easy to default to wanting search traffic because you don't need to do much thinking when in reality you could probably get a much better response by proactively seeking out your target audience where they are rather than trying to get the search engines to send them to you.

But hey - it's your choice. If you want to spend a lot of time trying to work out what Google cares about at any one time that's up to you, but for most people it's just not necessary since Google currently want the same thing they've always wanted and it's not likely to change much. The only things that will change you don't actually control over any way and they can change back as quick as they changed so it just doesn't make sense for most people to get too focused on them.

Unless you're running an SEO company and need to publish thought-leading commentary in order to maintain your status and branding I can't see that the effort is worth it when you can get great results without really thinking about this stuff.

Andy