Market Samurai... low pr's outranking high pr's

by thedog
14 replies
  • SEO
  • |
Hi guys, can someone tell me, why this is.

When i check the seo competition in MS, there's time when a low PR site, with less backlinks, outranks a site with a higher PR, and more backlinks?

Why is this.. is it the quality of the backlinks?

Other aspects are equal... no keyword in title or url etc...

This is a mystery to me.
#high #low #market #outranking #samurai
  • Profile picture of the author Rob Whisonant
    PR is only a small bit of any sites ranking. The gurus (ha, ha, ha) are the ones that use PR to sell their products. PR is a sales pitch and is way over rated. Ignore it for the most part.

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    Rob Whisonant
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  • Profile picture of the author christopher jon
    Could be a lot of reasons why, here is one possibility...

    The page with lower PR and fewer backlinks may be more relevant or SEO optimized for the keyword than the page with the higher PR and more backlinks.

    Let's say your search query is shiny blue widgets

    The lower PR page with fewer backlinks may be 100% SEO optimized for the term shiny blue widgets while the page with higher PR and more backlinks is SEO optimized for shiny widgets.

    You'll see this often with authority sites, they will rank well for a wider range of keywords even if those pages aren't specifically designed or meant to rank for those keywords.

    It's one possibility, I can think of a few others. Sometimes you have to dig a little deeper to figure out the why and how.
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    • Originally Posted by O0o0O View Post

      It's probably domain age or keyword density.
      Sites with a PR0 are obviously not as aged as high PR sites and keyword density doesn't play a role in this.
      Originally Posted by Rob Whisonant View Post

      PR is only a small bit of any sites ranking. The gurus (ha, ha, ha) are the ones that use PR to sell their products. PR is a sales pitch and is way over rated. Ignore it for the most part.

      Re's
      Rob Whisonant
      Have to completely agree with this, PR is overrated, but not useless either. It can indicate that a site is an authority in G's eyes and often times those are being crawled frequently during the day and the links they can pass on to your site are valuable (as long as they are dofollow).

      Originally Posted by christopher jon View Post

      Could be a lot of reasons why, here is one possibility...

      The page with lower PR and fewer backlinks may be more relevant or SEO optimized for the keyword than the page with the higher PR and more backlinks.

      Let's say your search query is shiny blue widgets

      The lower PR page with fewer backlinks may be 100% SEO optimized for the term shiny blue widgets while the page with higher PR and more backlinks is SEO optimized for shiny widgets.

      The authority of the site, higher page rank or number of backlinks is helping the second site rank for a wider range of search terms but it's not enough authority to outrank a page that is optimized on a specific keyword. You see this all the time with the big authority sites.
      Couldn't have said it better.
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    • Profile picture of the author thedog
      Cheers guys. And, nicely put John.

      It could be domain age, but this never seems to work with my copy of MS... I never get the full picture.

      That's good to know... so, if you want to rank.. just target the $hit out of the particular keyword.

      Good to know.
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      • Originally Posted by thedog View Post

        Cheers guys. And, nicely put John.

        It could be domain age, but this never seems to work with my copy of MS... I never get the full picture.

        That's good to know... so, if you want to rank.. just target the out of the particular keyword.

        Good to know.
        Yeah, but be careful with overoptimizing your onpage content. This can hit you back negatively. Put your keyword in your title, meta description, header and mention it once in your content, that is enough. Also make sure your URL is optimized, either have the keyword in your domain name or in your URL (mysite.com/blue-shiny-widgets).

        When you create backlinks, make sure to use the keyword you want to rank for as your anchor text (i.e. the text of the link) and don't waste time with nofollow links.

        Don't worry about MS, everyone's copy often only shows a couple of the results for domain age. For domains less than a year old, those fields are obviously empty but I've also seen PR 5+ sites without a domain age, so that wouldn't apply there.
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  • Profile picture of the author christopher jon
    That's good to know... so, if you want to rank.. just target the out of the particular keyword.
    That is how many do it. As many backlinks as possible with your desired keyword as anchor text. It does work, I don't think many would argue with that.

    I'm not 100% in love with the shotgun approach to backlinking or the A backlink is a backlink philosophy. I do believe there is a value hierarchy to backlinks and you can accomplish more with less.
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    • Profile picture of the author theemperor
      There have been some great replies so far.

      Another factor is that the toolbar PR can get out of date. It is only updated every few months, whereas Google is constantly re-evaluating the authority of every page on the net. So you can be high-authority but only see this in the toolbar a few months later.
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  • Profile picture of the author Heavenstorm
    Also check if the high pr site is trying to rank for that specific keyword? Maybe it is going for another keyword while the lower PR site is fully optimized for the keyword you are searching
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  • Profile picture of the author johngibb123
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    • Profile picture of the author apples2011
      You can see the strength of the actual links from within market samurai.

      The Pr of the links + the specific name of the keywords that links to them.
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  • Profile picture of the author Rough Outline
    Another reason is simply the quality of the backlinks a page has.

    You could have site A that has 1000 profile links and then site B with 500 social bookmarks with 1000 profile links pointing to those 500 social bookmarks.
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    • Profile picture of the author Digitel
      There are many factors which are more important, like domain age, backlinks and etc.
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