First page on targeted keywords, but now sales.

by imfusa
13 replies
  • SEO
  • |
I am on the first page on google.com, and some other search engines on some keywords that have in total more than 5000 searches monthly on exact match and on broad match more than 60000 searches monthly, what could be the problem for not having any sales?
#keywords #page #sales #targeted
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    • Profile picture of the author imfusa
      Originally Posted by brucerby View Post

      poor salescopy?
      _____
      Bruce

      I am selling adwords coupons, and for some time i think 3-4 weeks i made max 3 sales, i rank on keyword adwords voucher first page sec position; adwords vouchers, first position; adwords coupon, 5 th position; facebook coupon 5th position; facebook coupons 7th position; adwords coupons 6th page, 5th position.
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    • Profile picture of the author Matt Ausin
      There could be a lot of reasons.

      First, try this simple exercise.

      Imagine you are your client.

      Type in your keyword in Google. Go to your site.

      Look carefully.. Are you getting the information you need? Is there a solution for your problem on that page (your page)? If people don't see that your page could solve their problem, they will close it and won't buy anything.


      Actually.. you provided way too little information.

      For example, it could be that people aren't leaving your page, they are thinking that what you're selling will solve their problem, they click on the order now - but the price is too high.

      And I'm just touching the tip of the iceberg here.

      I'd advise you to share as much information as you feel comfortable, because that will help us take an educated guess instead of wildly stabbing in the dark.
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      • Profile picture of the author imfusa
        Originally Posted by Matt Ausin View Post

        There could be a lot of reasons.

        First, try this simple exercise.

        Imagine you are your client.

        Type in your keyword in Google. Go to your site.

        Look carefully.. Are you getting the information you need? Is there a solution for your problem on that page (your page)? If people don't see that your page could solve their problem, they will close it and won't buy anything.


        Actually.. you provided way too little information.

        For example, it could be that people aren't leaving your page, they are thinking that what you're selling will solve their problem, they click on the order now - but the price is too high.

        And I'm just touching the tip of the iceberg here.

        I'd advise you to share as much information as you feel comfortable, because that will help us take an educated guess instead of wildly stabbing in the dark.
        I have done this, even checked the payment gateways, everything is ok. My shop: Adwords Vouchers And Facebook Coupons, please check it and tell me if you have the same opinion like me.
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  • Profile picture of the author HiAbby
    Maybe it would help if you put the products for sale on the home page? I feel like if the majority of people can't see where to purchase or "continue" within just a couple of seconds of being on the page, then you have already lost a ton of viewers.

    That's just my opinion though.

    <3 Abby
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  • Profile picture of the author gyar29
    imfusa,

    I checked out your site and frankly if I were someone looking for your product I wouldn't trust you. You don't explain thoroughly what your selling. You don't convince me that if my coupon code doesn't work that you'll refund 100% of my money or give me a code that works. If that is what you do.

    On an inner page you do show me what I'll see if the code doesn't work, which means it might not, but you don't tell me what to do if it doesn't.

    You don't convince me that what is do is something that Google allows you to do.

    The bottom line is that you don't deal with my skepticism. And with your product there will be a lot of it.
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  • Profile picture of the author JSProjects
    Just took a quick look. It took me more than 10 seconds to find the vouchers. The landing page is a little "all over the place." The average surfer has very, very, little patience and will hit the back button instantly if they can't find what they're looking for.

    I'd hit them right away with your offer. The first thing they should see is your vouchers & their prices. (Which seem really affordable, by the way.)

    Hope that helps.
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    • Profile picture of the author xiro25
      If you are selling adword vouchers make that the focal point of your website. If I was looking for adword vouchers to buy I dont want information about adwords, I just want to know what vouchers you are selling and for how much.

      Also make your site a little more professional. Your images for the vouchers are blurry and kind of discredits your site a little.

      I would definelty put something up on the homepage above the fold for selling your vouchers.

      Explain why I would want to buy vouchers from you and why you vouchers are the best. Ex "ad vouchers 100% guaranteed"
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  • Profile picture of the author Kurt Abel
    Are you getting traffic? Could be that people aren't visiting your site.
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  • Profile picture of the author mandark
    1. Have someone proofread your website. There are grammatical errors and lots of the sales copy is unclear.

    2. Make it easier to find vouchers to buy. Don't make them click the tiny link on the right or scroll all the way down.

    3. For the vouchers themselves, either use higher quality images, or just use text links. The low quality images you use are offputting.

    Not to be rude, but I wouldn't buy from your site because it looks too amateur. Looks like your top rankings are getting you good traffic - now you just need the good content to keep those visitors interested.
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  • Profile picture of the author dadamson
    You would have a bad conversion rate and you need to figure out the problem to increase this.

    It could be that your keyword is not attracting buyers, maybe the only people searching your keyword is just after free info? Maybe your keyword does not relate to your site and people are clicking away? Maybe your page is not set out correctly to make it obvious to buy through you..

    It could be a number of things. You may have heard the phrase "money keywords", rank for these with related content and an obvious call to action and your golden.

    Cheers,
    Dave
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  • Profile picture of the author imfusa
    Thank you all of your support and reviews,
    i have made some changes, you can check,
    and tell me if now everything is ok.
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