6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

Nonrelevant adsense ads? Here's a trick I just did.

by paulgl
5 replies
  • SEO
    • |
Okay. Normally I am decent at getting relevant ads.
Thing is, I had one site that was lousy. Just lousy.
I followed all google guidelines to the letter as far
as page structure, and the content was superb.

But...relevant ads, or at least what I thought should
be there, were nonexistent.

Here is the the scenario, keep in mind the niche is an
example.

Let's say my site was on plumber resources. Every article
I had was on resources for plumbers. Tips and tricks of
the trade. A plethora of information for plumbers. What
was the problem? Get this: All the ads I was getting was:
How to be a plumber.

Every single friggin ad was nothing except how to become
a plumber and schools for plumbers. Dang it!

My site was for people who were already plumbers! So, the
CTR was next to zero.

So what did I do? I had been thinking long and hard. I can't
change the content, as the content was spot-on for the
niche.

I decided to go against good practices in this case. I had no
choice but try and sledge hammer some relevant ads.

I changed all page titles to:
plumbing articles supplies tools pipes fittings tips

I change the meta description to the same as above.

Just above each article <h1> heading I put this snippet:
plumbingdomain.com has plumbing articles, plumbing tips and tricks for
plumbing tools and supplies.

Notice I made sure that I did not use plumber in any of that. I used
plumbing instead.

The irrelevant ads are gone. Every ad is now spot on for plumbing
stuff, not on how to become a plumber.

Keep in mind some things. The above has the niche changed to protect
the innocent. And, I do not rely on google for more than 30% of the
traffic.

I am not worried about the google traffic, as the increase in CTR will
more than makeup for that. After all, what good is tons of google traffic
if you are not making a dime?

I do not recommend this for just any site. But if you are struggling for
relevant ads, it may give you some more info.

Paul
#ads #adsense #nonrelevant #trick
  • Profile picture of the author mandark
    Did you try changing everything except the title? Maybe just changing the metadata/H1 data and making minor changes to the title would be better.. so you wouldn't have the Google search engine problem you mentioned. I would test it out.. certainly, as you mentioned, more relevant ads are worth more than more search engine clicks.. but why can't you have both?
    Signature
    High PR backlinks on AUTHORITY SITES in your niche... for $5 each.

    Does your site's HTML validate?

    Top SEO Tools / Website Proofreading Service / Vaginismus Treatment
    {{ DiscussionBoard.errors[3541920].message }}
    • Profile picture of the author paulgl
      Originally Posted by mandark View Post

      Did you try changing everything except the title? Maybe just changing the metadata/H1 data and making minor changes to the title would be better.. so you wouldn't have the Google search engine problem you mentioned. I would test it out.. certainly, as you mentioned, more relevant ads are worth more than more search engine clicks.. but why can't you have both?
      I changed the titles. I actually did a test at each part.

      Changed the meta. Nothing different.
      Added the snippet. Nothing different.
      Changed the title. Boom.

      Now if you ask me if I did a long enough test for each part, maybe not.
      But as soon as all 3 were done, the change happened.
      It might have happened after just changing the title, but I wanted some "content"
      as well and to cover all tweakable bases.

      I do not consider this keyword stuffing, as each page has a long article.

      One of my other sites does just fine with the same title on each page,
      as far as google SERPS go. I use php and have the same header for each
      page, including description and title. But that page had always gotten
      targeted ads. That's when it dawned on me to try something like it on
      my lousy page.

      Paul
      Signature

      If you were disappointed in your results today, lower your standards tomorrow.

      {{ DiscussionBoard.errors[3541961].message }}
  • Profile picture of the author yukon
    Banned
    It's sort of like when you take two keywords & search them in Google search, keyword1 keyword2 you sometimes get different results when you reverse the keywords (keyword2 keyword1).
    {{ DiscussionBoard.errors[3542902].message }}
    • Profile picture of the author paulgl
      In the above example, I think I was emphasizing "plumber"
      so got the "be a plumber." Switched emphasis (not content)
      to "plumbing" and voila!

      It gave me a little more insight into what triggers ads.
      Some niches are better than others when it comes to
      getting targeted ads and that site was driving me nutz.

      I knew google was ranking that site for plumbing "stuff."
      I thought the ads would be terrific. Seems adwords/adsense
      looks at different parameters.

      Paul
      Signature

      If you were disappointed in your results today, lower your standards tomorrow.

      {{ DiscussionBoard.errors[3543146].message }}
      • Profile picture of the author yukon
        Banned
        Originally Posted by paulgl View Post

        In the above example, I think I was emphasizing "plumber"
        so got the "be a plumber." Switched emphasis (not content)
        to "plumbing" and voila!

        It gave me a little more insight into what triggers ads.
        Some niches are better than others when it comes to
        getting targeted ads and that site was driving me nutz.

        I knew google was ranking that site for plumbing "stuff."
        I thought the ads would be terrific. Seems adwords/adsense
        looks at different parameters.

        Paul
        I posted a month or two back here on WF, that I found Adsense looking at my meta-keyword tag (I swear it had to be that meta-keyword tag ).

        I kept getting Ads on one of my sites for something I didn't want, a lot of the Adsense Ads was showing something similar to what you described in OP.

        I started looking at my source code for that site & found that exact keyword in my meta-keyword tag. That was the only place on my entire site that included that specific word/text.

        I deleted the word from my meta-keyword tag & the Ads stopped showing up on my site/pages.

        I know everyone says Google doesn't use that meta-keyword tag, but like you said I think Adsense doesn't always follow the same rules as Google search does.
        {{ DiscussionBoard.errors[3543474].message }}

Trending Topics