Nonrelevant adsense ads? Here's a trick I just did.
- SEO |
Thing is, I had one site that was lousy. Just lousy.
I followed all google guidelines to the letter as far
as page structure, and the content was superb.
But...relevant ads, or at least what I thought should
be there, were nonexistent.
Here is the the scenario, keep in mind the niche is an
example.
Let's say my site was on plumber resources. Every article
I had was on resources for plumbers. Tips and tricks of
the trade. A plethora of information for plumbers. What
was the problem? Get this: All the ads I was getting was:
How to be a plumber.
Every single friggin ad was nothing except how to become
a plumber and schools for plumbers. Dang it!
My site was for people who were already plumbers! So, the
CTR was next to zero.
So what did I do? I had been thinking long and hard. I can't
change the content, as the content was spot-on for the
niche.
I decided to go against good practices in this case. I had no
choice but try and sledge hammer some relevant ads.
I changed all page titles to:
plumbing articles supplies tools pipes fittings tips
I change the meta description to the same as above.
Just above each article <h1> heading I put this snippet:
plumbingdomain.com has plumbing articles, plumbing tips and tricks for
plumbing tools and supplies.
Notice I made sure that I did not use plumber in any of that. I used
plumbing instead.
The irrelevant ads are gone. Every ad is now spot on for plumbing
stuff, not on how to become a plumber.
Keep in mind some things. The above has the niche changed to protect
the innocent. And, I do not rely on google for more than 30% of the
traffic.
I am not worried about the google traffic, as the increase in CTR will
more than makeup for that. After all, what good is tons of google traffic
if you are not making a dime?
I do not recommend this for just any site. But if you are struggling for
relevant ads, it may give you some more info.
Paul
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