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Adword Help Plz:)

by Brandon Lam
11 replies
  • SEO
    • |
Warriors,

I'm just starting to setup my adword account for my new product but I'm a little bit lost as to how many keywords I should target to begin with.

I'm in the personal finance niche. Does anyone have a general rule of thumb to start out with? Maybe choosing 5 target keywords and then having like 15-30 keyword branches off each main? Then for the actual ads themselves, how many do you suggest?

Sorry to sound like a complete noob, but any advise would be appreciated

Thanks
Brandon
#adword #plz
  • Profile picture of the author Themeplated
    Just a quick question to throw in myself if you don't mind Brandon Lam, I'm not looking to thread jack.

    Aren't personal finance related keyword extremely expensive to bid on?
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    • Profile picture of the author Brandon Lam
      Hello,

      Wow yes that are pretty damn expensive to bid on. I never really noticed that until now. Damn


      Originally Posted by Fireworksable View Post

      Just a quick question to throw in myself if you don't mind Brandon Lam, I'm not looking to thread jack.

      Aren't personal finance related keyword extremely expensive to bid on?
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  • Profile picture of the author lotsofsnow
    I would start with one keyword and one ad for that keyword. See how it goes.

    You do not want too much in the beginning. Once you can handle one keyword and one ad, set up the next keyword with an ad for that keywords.
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  • Profile picture of the author EvaDermot
    Well, you should use SERPAnalytics for this kind of stuff, it is really awesome.

    What is SERPAnalytics

    SERPAnalytics is a first online SEO environment designed for SEO & SEM specialists.
    SERPAnalytics provides a variety of SEO tools along with access to millions of records of essential data including search engine positions archive and keywords data.
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  • Profile picture of the author yougpeter
    I usually put in one ad like 5 or 6 keywords.In that case I can check witch ad working better.
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  • Profile picture of the author Brandon Lam
    Any tool recommendations to find cheaper secondary keywords? I've now noticed the finance niche has some pretty expensive main key words like "how to save money" "ways to save money" etc.
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  • Profile picture of the author mariaseo
    Banned
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    • Profile picture of the author John Hocking
      I use one keyword phrase per ad.

      It makes it easier to get a great quality score if you keyword is in your ad title and/or body and your landing page.

      Google will also highlight you keyword in the ad if it matest the users search term. This can help improve your click through rate and work toward lowering your bid and still maintain your ad placement
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  • Profile picture of the author jacked
    I always try to find relevant long-tail terms which don't much competition so are very cheap yet still relevant traffic. Find a bunch of these and target a few main terms which may charge more and you will have a good range of terms.
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  • Profile picture of the author netw6000
    Brandon:

    Another options is to just use a lot of keywords or keyword phrases. Just try to make them as relevant to your landing page as possible. Most of them will not meet the minimum bid requirements to be on the first page, but you'll still get impressions and clicks. Enable the Display Network and those same keywords that have the warning message will still work on the display network.
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    • Profile picture of the author John Hocking
      Originally Posted by netw6000 View Post

      Brandon:

      Another options is to just use a lot of keywords or keyword phrases. Just try to make them as relevant to your landing page as possible. Most of them will not meet the minimum bid requirements to be on the first page, but you'll still get impressions and clicks. Enable the Display Network and those same keywords that have the warning message will still work on the display network.

      It is much harder to get a group of keywords to have a high quality score for a single landing page.

      You will do better with one keyword per ad and getting the keyword in your ad title/body and optimize your landing page for the keyword as well.
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  • Profile picture of the author Brandon Lam
    Looking into Micronichefinder. Looks like the exact tool I need to find cheaper alternative keywords and long tail phrases.
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