Adsense Experts - Help Me Please
- SEO |
I've been running my website (Free Fitness Tips | Free, Impartial Fitness Advice) since October 2007 and have had Google Adsense ads on the website from day 1. Whilst I am by no means an Adsense expert I have quite a lot of experience with it and have experimented with different layouts, ad types, ad sizes etc. Generally when I change any of the Adsense adverts on my website I have a reasonable idea of what to expect. However, over the last couple of days I made a change and the results completely baffled me so I was wondering if any Adsense experts could help me out.
Over the last year my Adsense CTR has been between 1.5% and 2% and it has never dropped below 1% on a daily basis. Prior to my latest change I was running 3 content units (1 at the top of each article, 1 in the middle of each article and 1 at the bottom of each article) and 1 link unit (at the top of each article above the top content unit). After analysing my Adsense results for the year so far I decided to remove the top link unit as it was only getting about 10% of the sites clicks and its average CPC was about half that of the other 3 content units. My theory was that people would click on the top content unit instead and with the much greater average CPC this would provide more revenue. I made the change on Saturday (19/03/2011) and since then my daily CTRs have dropped to around 0.5%. Considering how the unit was performing prior to removing it, this drop in CTR seems far too large.
So I was wondering if any Adsense experts have an idea why my CTR has dropped so dramatically? Am I missing something glaringly obvious? It just doesn't feel right to me that 1 small change has had such a massive, negative impact. I've removed Adsense units before and never experienced anything on this scale but I have made no other changes to the website so the only logical conclusion for this drop in CTR is me removing this link unit.
Any help would be much appreciated.
Thanks,
Tom
View All My WSOs
BEST LINKS AT THE BEST PRICE GUARANTEED
HIGHLY REVIEWED - BEST PRICES - AMAZING SERVICE
Comments, Profiles, Pyramids, Bookmarks, Article Submissions, Web 2.0 Creation, & Much MORE
WF THREAD
View All My WSOs
View All My WSOs
cheers!!
Auto Insurance Tips
Need help with a virus or other malware? Check out my Free Virus Scan and Removal page.
If you have a few minutes, I would appreciate an opinion on my first real squidoo attempt at my Best Keyboard page.
Direct Sales Company shares up to 50% of Daily Revenue with Qualified Affiliates - This Is Very Unique - Visit our team site Go Fun Places Team.
View All My WSOs
View All My WSOs