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What is a Good Adwords CTR for you?

by MarkSveik
7 replies
  • SEO
    • |
Hi,

I've been playing around with Adwords, and my results have been varied, I still can't ping point the exact variables to make my adwords campaign successful.

Can you offer any advice, suggestions on how to proceed? Here are my actions so far:

1. Experimented with various Ad texts, found the one that I think converts the best.
2. Started running this one ad exclusively. The only variable that I'm changing is the "Bidding option - Focus on clicks, automatic bidding, CPC bid limit".

So after changing the bid limit (up and down), everything else is the same (keywords, locations, networks, langs, etc).

Here are some notable results:

Some Adwords #s went here, which I probably should take out.

I'm assuming that my 3.91% and 3.50% CTR days are pretty good, correct?

While my 1.93% and 1.96% days are ok.

What CTR do you consider to be good? I've heard 2-5% is decent, and anything about that is excellent.

What do you think?

Thanks!
#adwords #ctr #good
  • Profile picture of the author John Williamson
    Better take those down before your account gets banned.

    For me, the minimum is usually around 10%, and "good" is 40%+

    Look into the Clickbump Engine theme for Wordpress...
    Signature
    The Google Adwords Keyword Tool is hiding your valuable keywords!
    OFFLINERS, Start using this simple technique and these 6 "weapons" today to get more clients and skyrocket your conversions! - FREE, no opt-in.
    Make some money by helping me market this idea.
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    • Profile picture of the author MarkSveik
      Originally Posted by John Williamson View Post

      Better take those down before your account gets banned.

      For me, the minimum is usually around 10%, and "good" is 40%+

      Look into the Clickbump Engine theme for Wordpress...

      Which part of the post should I take down?
      {{ DiscussionBoard.errors[3598211].message }}
      • Profile picture of the author John Williamson
        Originally Posted by MarkSveik View Post

        Which part of the post should I take down?
        It's against Adsense TOS to post your exact CTR's.
        Signature
        The Google Adwords Keyword Tool is hiding your valuable keywords!
        OFFLINERS, Start using this simple technique and these 6 "weapons" today to get more clients and skyrocket your conversions! - FREE, no opt-in.
        Make some money by helping me market this idea.
        {{ DiscussionBoard.errors[3598465].message }}
        • Profile picture of the author paulgl
          The post is on adwords, right, not adsense?

          If all things were perfect, you would shoot for 100% CTR,
          100% action.

          Your CTR is meaningless, actually. It's about ROI.

          Paul
          Signature

          If you were disappointed in your results today, lower your standards tomorrow.

          {{ DiscussionBoard.errors[3598637].message }}
          • Profile picture of the author MarkSveik
            Originally Posted by paulgl View Post

            The post is on adwords, right, not adsense?

            If all things were perfect, you would shoot for 100% CTR,
            100% action.

            Your CTR is meaningless, actually. It's about ROI.

            Paul
            Thanks, I starting to understand that

            I know my conversion needs lots of work, but for purpose of this post, I was trying to focus on CTR from adwords.

            Basically to answer the question: How do I get a good CTR for the least amount of $ for people to come to my site.

            Impression also matter a great deal, 40% CTR on 100 impressions is worse than 5% on 1000. Plus the ave CPC matter as well.
            {{ DiscussionBoard.errors[3598699].message }}
        • Profile picture of the author MarkSveik
          Originally Posted by John Williamson View Post

          It's against Adsense TOS to post your exact CTR's.
          Thanks for the heads-up.

          Just to make sure, I am talking about Adwords, not Adsense.

          I'm the buyer of keywords on Google and I'm trying to figure out what is a good CTR for me to shoot for.

          I should mention that my ads are running ONLY on google's search and not on google's network.
          {{ DiscussionBoard.errors[3598638].message }}
          • Profile picture of the author John Williamson
            Originally Posted by MarkSveik View Post

            Thanks for the heads-up.

            Just to make sure, I am talking about Adwords, not Adsense.

            I'm the buyer of keywords on Google and I'm trying to figure out what is a good CTR for me to shoot for.

            I should mention that my ads are running ONLY on google's search and not on google's network.
            Aaahhh my mistake, sorry about that.
            Signature
            The Google Adwords Keyword Tool is hiding your valuable keywords!
            OFFLINERS, Start using this simple technique and these 6 "weapons" today to get more clients and skyrocket your conversions! - FREE, no opt-in.
            Make some money by helping me market this idea.
            {{ DiscussionBoard.errors[3598765].message }}

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