Does site load time/speed REALLY matter for ranking?
- SEO |
I visited websiteoptimization.com and it said that for a T1 1.44mb connection my site takes 5.5 seconds to load. I suppose that's fairly high.. but like i said i'd never know this because i have fiber optic and i load sites instantly. So should i try to reduce this time? To be quite blunt about it, reducing my current load time would directly result in making my site worse for the visitors altogether. but websiteoptimization.com is telling me my page is too big, i have too many objects and much more. Telling me to reduce all kinds of things like total html, scripts and images.
I suppose my sites load slightly slower than most plain and boring sites, but is this actually hurting me? Does a crappy looking web site with nothing but text and some adsense really have an edge over me in the rankings simply because that site loads faster? My site loads slower becuase i'm bringing more to my visitors... which i would think would be a good thing.
So what is the truth these days? Does load time matter? IF SO, then what is the margin at which it actually hurts you? Is there a magic number of seconds of load time or something?
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
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* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com