Harnessing the SEO power of PDF content - Any ideas?
- SEO |
Long-time reader, first time poster I've found this forum essential reading for the last few months (for which Thanks!), and wondered whether I could float a question regarding SEO for your collective minds?
I've been working on a customer site for a few months now, and have carried out a lot of the usual optimisation work. There's one section of the site which I think could have some untapped potential though. The site specialises in home appliances, and has a dedicated area which hosts PDF manuals for the products the company stock. The manuals do brilliantly in the search results - A search for a product name usually returns their copy of the manual as the first result. However, because that result is a PDF rather than a webpage;
1) I can't track the views in Google Analytics (the closest we could get to counting views is presumably the server log file)
2) There's no way of enticing the user to visit the rest of the site, as all they see is a PDF manual as provided by the manufacturer.
I've been trying to think of ways to use this content and its resultant traffic to attract visits to the rest of the site, and also to incorporate the traffic into the existing Analytics. One idea which came to mind was to put a redirect in place so that, whenever a PDF was accessed, the browser instead opened a page which displayed the PDF (e.g. in a 100%-wide iframe) and overlaid a small bar along the top with a link to the homepage. Of course, there's a good chance the redirect and iframe could instead kill the SEO power of the PDF altogether!
So, I'm hoping someone can suggest a good way to entice these PDF visitors into the rest of the site, or at least let them know it exists. If anyone has any ideas, please let me know!
Thanks again.
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priyankeshu -
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finemoves -
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