NEWS - The Google Algorithim Revealed - NEWS

41 replies
  • SEO
  • |
What can we come up with if we all collectively stick our heads together?

The answer: look at wikipedia.

Collective data and intelligence is very powerful.

Im going to kick start this thread off by asking a question.

What are the most important factors that determine a websites search engine rank?

Lets categorize these via this thread, so that it can be a helpful tool for all internet marketers, website and business owners. The idea is that anyone wanting seo/sem critical facts, can vistit this thread and instantly know what they need to do in order to get their website ranked #1.

*UPDATE* - All factors must be referenced via a weblink to a reputable source.

Ill start off with something simple. Something that you can do way before you even build the website:

#1 - Domain Name

Reference's:

http://www.seowhitehats.com/2009/05/...main-name.html

Four Domain Name Factors for SEO Rankings

Branding vs. Keyword Rich Domain Names
#algorithim #google #news #revealed
  • Profile picture of the author tfos4941
    #2 - Backlinks
    {{ DiscussionBoard.errors[3658873].message }}
    • Profile picture of the author webjedi
      Link Relevancy/Anchor Text
      Signature

      {{ DiscussionBoard.errors[3658880].message }}
      • Profile picture of the author motley
        The keyword research must be the first thing
        {{ DiscussionBoard.errors[3658968].message }}
  • Profile picture of the author John Henderson
    #3 - Avoiding misleading thread titles like "The Google Algorithm Revealed"
    {{ DiscussionBoard.errors[3658884].message }}
    • Profile picture of the author kennyoak
      Originally Posted by John Henderson View Post

      #3 - Avoiding misleading thread titles like "The Google Algorithm Revealed"
      Hilarious! Although the title may have a psychological effect and be beneficial in the end.
      Ps. My bet is on backlinks.
      {{ DiscussionBoard.errors[3659023].message }}
    • Profile picture of the author goindeep
      Originally Posted by John Henderson View Post

      #3 - Avoiding misleading thread titles like "The Google Algorithm Revealed"
      If we stick to the referencing, this can be a serious thread with a lot of the KABLAMO factor. If we fill it with junk like your reply, it will be nothing more than as you put it "Misleading". Thanks for trying to add some humour though.
      {{ DiscussionBoard.errors[3659121].message }}
      • Profile picture of the author WealthWithin
        Originally Posted by Andrei Rotariu View Post

        If we stick to the referencing, this can be a serious thread with a lot of the KABLAMO factor. If we fill it with junk like your reply, it will be nothing more than as you put it "Misleading". Thanks for trying to add some humour though.
        He was right in a way. I think he meant relevancy.

        The stuff on this thread are discussed in extensive detail in SEOMoz.
        {{ DiscussionBoard.errors[3660092].message }}
        • Profile picture of the author goindeep
          Originally Posted by WealthWithin View Post

          He was right in a way. I think he meant relevancy.

          The stuff on this thread are discussed in extensive detail in SEOMoz.
          No, i do actually mean REFERENCING. If we reference all of our factors it adds more bang. INstead it will simply be a thread of theory.
          {{ DiscussionBoard.errors[3685103].message }}
          • Profile picture of the author WealthWithin
            Originally Posted by Andrei Rotariu View Post

            No, i do actually mean REFERENCING. If we reference all of our factors it adds more bang. INstead it will simply be a thread of theory.
            There aren't any references.

            The most research oriented SEO company I've found is SEOMoz. All other little 'secrets' are published by various people around the web without any credibility. The best 'secrets' are never published - and they should not be.
            {{ DiscussionBoard.errors[3686293].message }}
    • Profile picture of the author Mellinge
      Originally Posted by John Henderson View Post

      #3 - Avoiding misleading thread titles like "The Google Algorithm Revealed"
      Brilliant comment John, was kinda thinking that myself.

      Anyway, simple for me, backlinks using anchor text. Relevancy not an issue really although good to get a ton of basic manual links and then a number of high PR links mixed in for good diversity.
      {{ DiscussionBoard.errors[3659778].message }}
  • Profile picture of the author ganesh
    CONTENT IS THE KING !!!!!!!!!!
    Signature

    {{ DiscussionBoard.errors[3658885].message }}
  • Profile picture of the author masterjani
    Nice title though.

    Relevant content in article marketing and getting backlinks
    {{ DiscussionBoard.errors[3658894].message }}
  • Profile picture of the author Landis
    Relevancy is not as big of a factor as most people think. I've done heavy heavy testing into this. Backlinks with the correct anchor text is the biggest factor.
    Signature

    buying bulk warm seo leads (PM me)

    {{ DiscussionBoard.errors[3658941].message }}
    • Profile picture of the author TryBPO
      Originally Posted by Landis Phan View Post

      Relevancy is not as big of a factor as most people think. I've done heavy heavy testing into this. Backlinks with the correct anchor text is the biggest factor.
      Interesting...

      I have not tested this, personally, but have read fairly detailed case studies and reports showing the opposite. (These being from SEO's I generally respect/trust to submit accurate information)

      If it's not too much trouble, can you post the details of your testing? If it would be a huge pain, can you give a breakdown of the testing methods you used and the reason you came up with this answer? It's contrary to what I currently understand and would like a good "devil's advocate" opinion on this.

      Does anyone else have any detailed report/test they can link to?
      Signature
      Website Brokers - We can help you sell businesses making $500 to $50K per month.

      Free Website Valuation - How much is your website really worth? Find out here, free.
      {{ DiscussionBoard.errors[3691435].message }}
  • Profile picture of the author christopher jon
    The answer: look at wikipedia.
    Ummm... so, tens of thousands of pages of semi-unique content and millions of backlinks.

    Most of us already know that. Duplicating the formula it is the problem.
    {{ DiscussionBoard.errors[3659012].message }}
  • Profile picture of the author William King
    Building relationships with your niche sites
    Not make sense when you are talking about rankings but it can be the key to good rankings this is what I believe
    {{ DiscussionBoard.errors[3659097].message }}
  • Profile picture of the author links900
    I think backlinks are the main factor. Relevancy of page where link is present also helps (Note its relevancy of page,not relavent WEBSITE)
    Signature
    A Free Soul !!!!!!!
    {{ DiscussionBoard.errors[3659363].message }}
    • Profile picture of the author goindeep
      Originally Posted by links900 View Post

      I think backlinks are the main factor. Relevancy of page where link is present also helps (Note its relevancy of page,not relavent WEBSITE)
      Could you please explain the difference.
      {{ DiscussionBoard.errors[3659589].message }}
  • Profile picture of the author socialbookmark
    IMO backlinks and traffic of a domain are the most important factors to determine a websites search engine rank.
    Signature

    I love warriorforum. zendegiyesabz

    {{ DiscussionBoard.errors[3659724].message }}
  • Profile picture of the author paulgl
    Originally Posted by Andrei Rotariu View Post

    What can we come up with if we all collectively stick our heads together?

    The answer: look at wikipedia.

    Collective data and intelligence is very powerful.

    Im going to kick start this thread off by asking a question.

    What are the most important factors that determine a websites search engine rank?

    Lets categorize these via this thread, so that it can be a helpful tool for all internet marketers, website and business owners. The idea is that anyone wanting seo/sem critical facts, can vistit this thread and instantly know what they need to do in order to get their website ranked #1.

    *UPDATE* - All factors must be referenced via a weblink to a reputable source.

    Ill start off with something simple. Something that you can do way before you even build the website:

    #1 - Domain Name

    LOL!!!!!!!!!!!!!!!! That's rich! What keyword is in wikipedia.org?

    I guess that's why we are here on internetmarketingforum, ....er..no,
    make that warriorforum.com....

    Paul
    Signature

    If you were disappointed in your results today, lower your standards tomorrow.

    {{ DiscussionBoard.errors[3659784].message }}
    • Profile picture of the author goindeep
      Originally Posted by paulgl View Post

      LOL!!!!!!!!!!!!!!!! That's rich! What keyword is in wikipedia.org?

      I guess that's why we are here on internetmarketingforum, ....er..no,
      make that warriorforum.com....

      Paul
      Where is the burst into laughter button someone?

      No one said anything about keywords... dude. :confused: Its called a correlation.

      Definition for wikipedia:

      Wikipedia ( ) is a free, web-based, collaborative, multilingual encyclopedia


      This forum is free and web based. If we ----> collaborate we can create a kick-ass thread outlining the most important onsite and offsite seo factors especially when like wikipedia we index our factors.

      But ... i know... its much easier to laugh and pick. Good luck with that.
      {{ DiscussionBoard.errors[3685039].message }}
      • Profile picture of the author Lucid
        Originally Posted by Andrei Rotariu View Post

        Where is the burst into laughter button someone?
        I think that it's the people at Google and other search engines that are laughing.

        There are over 100 factors in figuring out ranking of a site. I heard something like 120 and that was a few years back. Each of these factors has a different weight which means some are considered more important by the search engine than others. The question really is, how much weight is assigned to each factor. I guess you need to know the factors in the first place and I believe there was a thread trying to come up with them in this very forum.

        Let's turn things around a bit. If you were to create a search engine, how would you rank pages? It's pages that are ranked not sites. So let's use our brains here and design a search engine.

        If I was designing it, I'd put a weight of 2/3 on page content. Links would make up 1/4 which leaves 1/12 to other factors. Note that in each of these major factors, there are many other smaller factors. So if domain name is a factor, it would be like 1% of the overall weight.

        Bounce rate would never enter my calculation. I don't have it for one thing and it's irrelevant in ranking. I've done my job by showing results which I believe are relevant according to my weights. As a search engine, I don't care about what happens when people click a link, if they stay 10 seconds or 10 minutes or visit other pages on the site.

        I do care however what people think of the rankings. If on a certain keyword people click the second one more often than the first, I'd move that listing up because people find it more relevant. It's the same idea used in PPC so why not use it for organics. Maybe give it a 1/4 weight. In fact, I wouldn't be surprised if Google does use this factor in ranking.

        I think if we started to crowdsource a search engine design, we'd all be much better off instead of speculating.
        {{ DiscussionBoard.errors[3688063].message }}
  • Profile picture of the author JMac
    I think it has way more to do with than backlinks. I have a website that is 18 months old, for the first six months I worked on backlinks for two key words and then I stopped working on the site for 6 months while I did other projects. After the 6 months of no work, it moved in the number 3 and 5 spots for those two original keywords. How does a site move from positions in the 40’s to the top 5 with no work? Maybe it was due to the sites age hitting one year but that seems like a lot of movement for just being 12 months old.

    I started working on 2 new keywords for the site. I have placed about 500 backlinks a month from various sources over the last 6 months. These new keywords are highly competitive and I am only ranking at pos 20 and 23 for them now. The original keywords though, have moved up to positions 1 and 3 with NO work on my end and I can not find any reason for this. None of my articles were picked up and there is no big jump in my backlink amount from yahoo that I can not account for.

    I have a few theories about possible variables in the Google Algy. Here they are:
    • Bounce rate (If you are using Google Webmaster Tools) – using Google’s tools, G knows exactly what the bounce rate is for each of your keywords. If you have a terrible bounce rate for a keyword, maybe Google will penalize you a bit or reward you for a good one. My original keywords have a rate under 20% and have an average time on site of over 4 minutes. To me this means my site is relevant for this keyword and if I were Google, I would factor stuff like this into my rating method.
    • Email – Matt Cuts mentions email as a source that Google looks at in the Google Webmaster Guide. As big as Gmail is, it is possible they can tell how many times a site is referenced in gmail. I had 2 sets of students use gmail and send links of a website of mine that had not moved in 2 months. I am estimating I was able to generate over 50 emails from them and their friends. Two days later the site moved 2 positions. Is this conclusive, NO, but it does open up an interesting possibility.
    • Adsense – If I were Google, I would give a little more push to sites that made me money over sites that didn’t. If I had 4 sites in the top 5 that did not generate any revenue for Google, but the #5 site did, I may give that #5 site a small push and move him up to 4 or 3 so that I generate more money. Don’t forget, Google is a business and they need money to keep moving forward.

    Now, I’m not saying that these possibilities play a major role in rankings. I am saying there is more to it than just Backlinking and having good content. You can find sites with terrible content, that have not been updated in 6 years and with less backlinks beating other sites so it has more to do with than just backlinks and content.

    Let me give you an example, using the keyword “free antivirus” and Traffic Travis, I see the following sites:

    #6 = http://www.bitdefender.com/solutions/free.html PR0, Age0 and backlinks from 15 sites

    #15 = http://www.kaspersky.com/virusscanner PR6, Age0 and backlinks from 40,000 sites

    Now Traffic Travis may be off on the numbers but you see things like this all the time where some site beats another and you have no idea why. Also, think about what you would do to build a method to get the best content to the user of your search engine. Would you NOT include things such as bounce rate and time on page into your algy? Google didn’t get to be number 1 by doing the obvious.
    Signature

    Need help with a virus or other malware? Check out my Free Virus Scan and Removal page.

    If you have a few minutes, I would appreciate an opinion on my first real squidoo attempt at my Best Keyboard page.

    {{ DiscussionBoard.errors[3659869].message }}
    • Profile picture of the author goindeep
      Originally Posted by JMac View Post


      I have a few theories about possible variables in the Google Algy. Here they are:
      • Bounce rate (If you are using Google Webmaster Tools) - using Google's tools, G knows exactly what the bounce rate is for each of your keywords. If you have a terrible bounce rate for a keyword, maybe Google will penalize you a bit or reward you for a good one. My original keywords have a rate under 20% and have an average time on site of over 4 minutes. To me this means my site is relevant for this keyword and if I were Google, I would factor stuff like this into my rating method.
      • Email - Matt Cuts mentions email as a source that Google looks at in the Google Webmaster Guide. As big as Gmail is, it is possible they can tell how many times a site is referenced in gmail. I had 2 sets of students use gmail and send links of a website of mine that had not moved in 2 months. I am estimating I was able to generate over 50 emails from them and their friends. Two days later the site moved 2 positions. Is this conclusive, NO, but it does open up an interesting possibility.
      • Adsense - If I were Google, I would give a little more push to sites that made me money over sites that didn't. If I had 4 sites in the top 5 that did not generate any revenue for Google, but the #5 site did, I may give that #5 site a small push and move him up to 4 or 3 so that I generate more money. Don't forget, Google is a business and they need money to keep moving forward.
      I have heard of your first point and it makes perfect sense. I would use that in my formula as well. Its very logical.

      Second point i have never heard of but it makes sense. How much leverage or power it has if its part of their algy, dunno? But very good pickup.

      Third, i actually have a good friend whos sole strategy for seo was adsense (not his money he was using it was the bosses). The results are proven. The website is Kingston Water Tanks. Check their results if you wish.

      This is great so far guys.
      {{ DiscussionBoard.errors[3685098].message }}
  • Profile picture of the author Oranges
    Backlinks + Keep posting 5+ articles a day for a week or so, that will increase crawling speed for sure.
    Signature

    {{ DiscussionBoard.errors[3659926].message }}
  • Profile picture of the author christopher jon
    LOL!!!!!!!!!!!!!!!! That's rich! What keyword is in wikipedia.org?
    He's got a good point
    {{ DiscussionBoard.errors[3660106].message }}
    • Profile picture of the author Mattasdan
      Well I guess it is a never ending chase to understand the google algorithm..
      {{ DiscussionBoard.errors[3660171].message }}
  • Profile picture of the author webber1
    Social Media links/shares/tweets, not having duplicate content, XML feeds, as few 404s etc, have your address in the footer if your looking to rank in a particular area/country, backlinks - number and quality/different domains including relevancy and actual pagerank and main domain page rank, exact match domains, Meta title and description, H1, H2, H3 correct structure and optimised, Google places listing linking to your website, unique freshly updated content, keyword rich URLs, LSA. Think that should be a good start!
    {{ DiscussionBoard.errors[3685333].message }}
  • Profile picture of the author Zeb
    Originally Posted by Andrei Rotariu View Post

    What can we come up with if we all collectively stick our heads together?

    The answer: look at wikipedia.

    Collective data and intelligence is very powerful.

    Im going to kick start this thread off by asking a question.

    What are the most important factors that determine a websites search engine rank?

    Lets categorize these via this thread, so that it can be a helpful tool for all internet marketers, website and business owners. The idea is that anyone wanting seo/sem critical facts, can vistit this thread and instantly know what they need to do in order to get their website ranked #1.

    *UPDATE* - All factors must be referenced via a weblink to a reputable source.

    Ill start off with something simple. Something that you can do way before you even build the website:

    #1 - Domain Name

    Reference's:

    How Important is Your Domain Name? | SEO White Hats

    Four Domain Name Factors for SEO Rankings

    Branding vs. Keyword Rich Domain Names
    No offense but I just wasted 5 minutes of my life reading those articles which are so 2008...
    {{ DiscussionBoard.errors[3687085].message }}
  • Profile picture of the author guitarjosh
    Backlinks can obviously make a huge difference but aren't as necessary as people think. I have a less than 6 month old site that gets over 1000 visits a day and has 0 backlinks. I've searched and searched for the answer as to why this site does better than my others and can't find the key. I've tried the same exact niche with just different content and everything.
    I also have another site that is 4 months old and getting over 600 uniques daily. 0 backlinks again. No marketing done for either site at all.

    I guess my vote will have to be that "content is king".
    {{ DiscussionBoard.errors[3688197].message }}
    • Profile picture of the author M Thompson
      Originally Posted by guitarjosh View Post

      Backlinks can obviously make a huge difference but aren't as necessary as people think. I have a less than 6 month old site that gets over 1000 visits a day and has 0 backlinks. I've searched and searched for the answer as to why this site does better than my others and can't find the key. I've tried the same exact niche with just different content and everything.
      I also have another site that is 4 months old and getting over 600 uniques daily. 0 backlinks again. No marketing done for either site at all.

      I guess my vote will have to be that "content is king".

      I have to agree to a certain extent,

      My way of thinking is Google knows that we all spend a lot of time and effort generating backlinks so the basic fundemental idea behind backlinks is totally devalued.

      Knowing that why would google now give any weight to backlinks?

      Why not give weight to good quality unique content ?

      Just wondering Out Loud

      But i have a cunning plan to test this.
      Signature


      If you are serious about online marketing come and Join our free community The Foundation
      {{ DiscussionBoard.errors[3691473].message }}
    • Profile picture of the author Dele
      Originally Posted by guitarjosh View Post

      Backlinks can obviously make a huge difference but aren't as necessary as people think. I have a less than 6 month old site that gets over 1000 visits a day and has 0 backlinks. I've searched and searched for the answer as to why this site does better than my others and can't find the key. I've tried the same exact niche with just different content and everything.
      I also have another site that is 4 months old and getting over 600 uniques daily. 0 backlinks again. No marketing done for either site at all.

      I guess my vote will have to be that "content is king".
      You first have to provide more information for us to come to the right conclusion. e.g. what is the source of your traffic - search engines?

      If search engines, then you must have some backlinks through which the search traffic indirectly comes. Also, it is unlikely for your content to be in top rankings without backlinks.

      Probably what you just meant is that you did not create the backlinks yourself. But note that backlinks can be generated for you by others if you have good content which may be categorized under link baiting.

      I'll illustrate.
      Some other webmasters who admire your content will create links pointing to your articles, with and without anchor text(first generation backlinks just as if you created it yourself)

      Some other webmasters who like your content will re-publish it with your links intact, on their own website and begin to create backlinks to it at least to give them traffic and some may even optimize for other keywords on your article and attempt to also gain backlinks for that article on their own site. Since your links on the article in their site remains intact, you get second generation backlinks which can be very powerful and can assist your rankings in the SERP's. Also note that you will not see a record of these second generation backlinks because they do not directly point to your page/site and yet they are very powerful.

      It still stands to reason that backlinks is still involved.

      Hence maybe the popular saying "content is king" should be changed to "content that generates backlinks (aka link bait) is king" because content that does not generate backlinks is dead in the waters.
      Signature

      What Others Are Saying About This Top MLM Company | Get Brand New, Brand Name Products For Pennies @ New Penny Auctions | Play Online Game At Eager Zebra Games | The source through which i smile to the Bank daily with $$$ => Top Home Based Businesses

      {{ DiscussionBoard.errors[3691654].message }}
    • Profile picture of the author goindeep
      Originally Posted by guitarjosh View Post

      Backlinks can obviously make a huge difference but aren't as necessary as people think. I have a less than 6 month old site that gets over 1000 visits a day and has 0 backlinks. I've searched and searched for the answer as to why this site does better than my others and can't find the key. I've tried the same exact niche with just different content and everything.
      I also have another site that is 4 months old and getting over 600 uniques daily. 0 backlinks again. No marketing done for either site at all.

      I guess my vote will have to be that "content is king".
      Agree.

      Content + Traffic.
      {{ DiscussionBoard.errors[3694725].message }}
  • Profile picture of the author 4morereferrals
    Where's the anti-thanks button?
    Signature
    Rank Ascend Network - High PR Links / Guaranteed Rankings Increase
    {{ DiscussionBoard.errors[3688396].message }}
  • Profile picture of the author yukon
    Banned
    [fake title]

    I want my 10 seconds back!
    {{ DiscussionBoard.errors[3688983].message }}
  • Profile picture of the author InitialEffort
    Blackhat 301 Redirect for 20 Domains with your Varied Anchor Text Pointing to your new website about Viagra.
    {{ DiscussionBoard.errors[3688996].message }}
  • Profile picture of the author azmanar
    Originally Posted by ncmedia View Post

    No ONE thing, but a collective of elements, with each variable carrying fluctuating weight. If I had to pick one or two things though, I'd still go with rich content, and at least basic meta/seo on and off page (not wordpress either, I'm a firm believer in NOT making your sites perfect seo, and google imo likes mom/pop builds with real hunky code and dreamweaver odds/ends with wysiwyg random extra code etc - call me crazy, but I rank )..
    Same thinking here.
    Signature
    === >>> Tomorrow Should Be Better Than Today

    {{ DiscussionBoard.errors[3689144].message }}
  • Profile picture of the author alcymart
    If you want details about optimizing, there are many factors and I'll throw them by most valued top 10 ranking factors in order as of this writing:

    **1) Keyword use in Document title
    2) Link Popularity of Website aka (backlinks)
    3) Link Text of Inbound Links aka Anchor text
    **4) Keyword use in Body Text
    5) Age of Website (debateable)
    **6) Keyword use in H1 Headline text
    7) Keyword use in Domain name
    8) Keyword use in Page URL
    9) Links from Social Networks
    10) Server Speed

    **Densities make a huge difference and must be calculated correctly!

    Bernard
    {{ DiscussionBoard.errors[3689173].message }}
  • Profile picture of the author syahbiz
    update blog daily
    Signature
    {{ DiscussionBoard.errors[3695227].message }}
  • Profile picture of the author fanimal
    Looks like the big brands got boost once again. Soon it will be same online as in the real world, corporations taking over
    {{ DiscussionBoard.errors[3697200].message }}
  • Profile picture of the author nakmuay7
    i disagree with you content will only get you so far, it takes a lot of effort targeting your content to the correct keywords in the first place and obviously on page SEO.

    these things alone can only take you so far....
    Signature
    FREE Google Panda Exterminator ebook
    How to beat the New Google Algorithm, Get out of a Penalty and Build as many links to a new site as you like. 100% Free to all Warrior Forum Users! Dont buy any other WSO's till you have read this ebook today!
    {{ DiscussionBoard.errors[3697264].message }}

Trending Topics