Using anchor text for Backlinks?

Hello Cooler,

Just answered your question in Jan's thread..

Brian

I think this applies more when you are already ranking well for the keywords in your title/domain. At that time, you can and should start focusing on other keywords - but I would certainly focus on your first one (or few) first.

it is a most helpful technique in seo for increasing website traffic.

Hi Cooler1,


The answer is definitely TRY TO RANK FOR YOUR DOMAIN KEYWORDS especially with a new website and 0 backlinks.

The person who wrote that article in the link that you posted didn't explain all aspects of SEO backlinking IMHO.

You would look a little stupid calling your site www.airplanes.bla and then posting reviews or guides on - how to grill "pink frogs" as your keywords right?

If you have an aged site with PR5+ you can post almost anything if the backlinks also keep coming into the domain but and even then you have to keep the relevancy of the global topic fresh with relative content or keep adding or receiving backlinks


if your domain is www.toppinkfrogsguide.bla AND the site is NEW then your anchor text to your home page should be for example:

Pink frogs
small pink frogs
ugliest pink frogs

and/or include the words Top and/or Guide, there are reasons to include or exclude these from anchor texts regarding monetization and search volume.

You have to know what you want to rank for first before thinking about the anchor text. The following may seem to be obvious and possibly irrelevant to the thread but it is necessary in order to understand which anchor text to use and why you should use the domain name or at least part of it as an anchor text.

Go to the keyword tool and enter those keywords and see which ones bring in a good search volume, but note that any keyword you choose must be on the page that you are linking to (in this case, the home page) and not just in the domain name.

The more competition or more important, the strength of the competition for any given keyword, will be the key to how long it will take to rank at the top for those keywords. So if it is easier to rank for "ugliest pink frogs" and the search volume is good, it would initially be better to go for that rather than just "pink Frogs" especially if you want to see some quick turnover.

However you are, last but not least trying to rank for "pink Frogs", so do equally as many backlink anchor texts for those as well. Just don't expect to rank for them as quickly as the others

When you backlink to your reviews posts or pages, you also need to know what you want to rank for E.g

Do you want to rank for the exact model name in your review or guide, for example:

original title: "ugliest pink frogs model 02345, with blue tail"
or
your version: "blue tailed pink frog"

once again, you do some keyword research first and accordingly give your post a title and backlink with those words in the anchor text.

If you don't want to go for the exact title E.g. the product title, then try using this free tool.."Google wonder wheel scraper" to get some ideas and check those keywords again in the keyword tool for search volume and competition/strength. Repeat this untill you find a good keyword.

Most times the product name is absolutely sufficient in order to rank for your main keywords (Pink Frogs) on a post, as the product is 100% related to your main keywords, but sometimes when changed a little, it can work wonders.

Just ensure that your keyword density for "Pink Frogs" is around 4%-5% on the home page (total posts excerpts+image ALTtext+links) and every single post has a keyword density for "pink frogs" of around 1.7-2.5%. This way you ensure that search engines know what your site is about and your keywords gain priority with time.

Also use LSA keywords so as not to stuff the keywords(google loves LSA):

Example, google interprets:

a "Bread maker" as a "bread machine" and these words are also shown in GKWT or the above link. This additionaly makes article reading (for the potential buyers) more friendly too which is important. There is nothing worse than reading a review stuffed with the same keywords and you'll most likely lose the buyer and any rankings due to too little activity.(but the above percentages are good to read and good for SEO)

Googles algorithm apparently attempts to interpret what a reader would see as value and they give a bonus to domain names that have related content. That was totally different a few years back.

The year 2004 has long gone where domain names were in abundance. Nowadays it has become important to provide search engines and readers with a detailed map of content and that starts with the domain name and CLEAR navigational directives such as backlink anchor texts.

Why do you think the majority of .com .org .info and .net are gone? It isn't because users are buying them, rather the Flippers are buying them out because they realize the cost of real estate or in this case "keyword orientated domain names"

Today, If a reader sees www.airplanes.bla, he/she would expext to find infos about airplanes and not about pink frogs. The result would be that they leave the page and Google would symbolically do the same resulting in poor rankings and reviews that never get read.

So always try to rank for your domain names in your anchor texts (with a new site) and use LSA combined with your main keywords in your content.

Hope that helps

TW

Backlinking should be as varied as possible. These backlinks should come from both nofollow and "dofollow" sites. But these backlinks shouldn't come from forum profiles only.

There are other category websites that your site can take advantage of. Just make sure that these websites are relevant to your site's content.

@tigerwar.

Thanks for the heads up. I'll stay away from that service then.

Most backlink service providers say that you can't build too many backlinks to a site even if it's new because someone could just build a load of backlinks to their competitors site. I presume they must be saying that either so they get more orders or they may never have been effected by it.

I bought Jan Roo's WSO but i haven't bought his video series. In the WSO he doesn't cover backlinking apart from mentioning 3waylinks.

What sort of backlink service would be suitable for a site less than 1 month old?
In the other thread you mentioned that you should build no more than around 20-25 backlinks per week for a new site.

Is it worth paying extra to get edu backlinks or are standard backlinks from non edu sites good enough?

Pretty silly advice in the article if you ask me...

I mix it up. Sometimes no anchor text, different anchor text.

Only the first external link's anchor text will be counted anyhow.