5 Steps To Doing Keyword Research The Right Way

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  • SEO
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Here are some useful tips for newbies i found and want to share with you. Enjoy If you have any more tips please share them with us, too.

All search engine optimization efforts should start with keyword research since that would be the basis of all your next SEO strategies including website content formulation and creation. In fact, keyword research is so much a vital cog in your whole internet marketing campaign it may spell the difference between massive amounts of website traffic, or a considerable number of properly targeted online traffic, to no traffic at all, hence, right at the onset, you have to do this process carefully and intently, focusing on the precise keywords and keyword phrases to choose so that the right kind of market will instantly locate you and avail of the things that you offer on your website.

With the wrong set of keywords, you will be wasting precious advertising time and your website will just sit out there in the worldwide web waiting in vain for the right people to find it while other websites are already making a killing garnering huge conversions because of their correct selection of keywords and keyword phrases. Here are five steps in performing your keyword research the proper way to make sure that you reach the biggest number of suitably targeted markets for your line of products or services.

1. The whole keyword research process begins when you create a list of the possible keywords that your searchers may possibly use when trying to locate a website that sells the same products that you carry or offers the matching services similar to yours. Creating a keyword list may be quite a challenge but the trick is to play it cool and think slowly but put yourself on the customers role and come up with words that people will most likely use if they are on the lookout for your products and/or services and come up with as many as you can.

2. The next phase in your keyword research process is to know how effective each of the keywords that you listed down are so that you can narrow down your list and filter it down to the keywords that based on performance will fetch the most number of interested people to your website. The rating of each keyword based on their performance can be ascertained by using an effective keyword research tool.

3. The most keywords may not always be the right one for your website especially if it entails a lot of competition. Choose the keyword that has the best "reeling in" performance with little or no contest at all.

4. After making sure of each of your keywords statistical performance and the amount of competition involved when each keyword is used, it is time to finalize the list. Do not throw away your keyword list because you might need it later on.

5. Finally, distribute your keywords accordingly within the website. Do not forget the vital components that should contain the keywords including the title tags, headings, etc.
by Jason Nyback
#keyword #research #steps
  • Profile picture of the author hashbury
    I read this article on ezine before. Are you the original author?
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    • Profile picture of the author Moneyerr
      Originally Posted by hashbury View Post

      I read this article on ezine before. Are you the original author?
      I'm not the author I found these tips might be useful for newbies and want to share
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      • Profile picture of the author scott g
        Good post/find - It is definitely helpful to those starting out. I'll give a quick run down of what works for me:

        Figure out your niche and words/phrases related to it.

        Go to Google Adword Keyword tool and type a couple phrases/words in and search. Sort by relevance and look at LOCAL MONTHLY SEARCHES. This will give you additional keyword ideas as you will see avg monthly search numbers.

        From there pick some of the search terms that get ideal traffic and look at those terms competition. Do a Google search for the search terms without quotes or brackets... Just a broad search.

        Only look at Page One - Results #1 thru 10. THAT is your true competition... B/c IMO it's page one or bust... Plus, that really is the competition you're looking to mimic, reverse engineer, and beat!

        SEOBook for Firefox, SEO Quake, or Traffic Travis will help you out with this process. Checking competitions age, PR, backlinks, keyword density, etc...

        I think Traffic Travis gives a pretty good estimation of keyword competition - ranking difficulty.

        I know that I'm leaving a bunch out... But yous guys gets the ideas... :p

        CHEERS!
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        scott g
        "Whatever the mind can conceive and believe, the mind can achieve."

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  • Profile picture of the author Webster Logan
    thanks for sharing.
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  • Profile picture of the author jonnyhardbaked
    It is not only for beginners. It is also a good refresher to those who are familiar with SEO.
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  • Profile picture of the author SEOpsychic
    tips can't be any more accurate. i'm a keyword researcher and trying to brand satoshi's keyword research. and i employ these tips and a few others.
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    • Profile picture of the author servipageone
      right Keyword + quality backlinks = good ranking
      I must say this a good refresher.
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      • Profile picture of the author celine3
        I think I have already stumbled this article (same sentence and all) somewhere but thanks anyway.I think you just have to hit the balance between most searched keyword with less competitors bidding for it.
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  • Profile picture of the author shuvo
    Well as you have said it is more important to think yourself as a customer during keyword research.Thanks for sharing these tips and these are really useful for the newbies.
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  • Profile picture of the author ianspencer
    That's absolutely right that whenever you research the keyword then think as a customer or user.
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  • Profile picture of the author rising_sun
    Banned
    Hello brother..........
    Thanks to you for sharing this good tips. This is really helpful for everyone to write something.
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  • Profile picture of the author faysal969
    Nice article. Many thanks for sharing this article with us, though you are not the author of this article. This is really effective technique for key word research.
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  • Profile picture of the author drewsg
    What's a good number of searches a month to target?
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