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Syndicating Your Blog Posts - Is It Counterproductive?

by Dele
7 replies
  • SEO
    • |
Hi Warriors,

Syndicating your blog posts to article directories as a means of gaining backlinks and traffic via article marketing - Will this have a counterproductive effect on the performance of your blog posts in the search engine result pages(SERPs)?

Thanks in advance for expressing your view.
#blog #counterproductive #posts #syndicating
  • Profile picture of the author polyvisual
    I'd have said it is counter productive. All you're doing by syndicating your blog posts is devaluing your original content by creating copies of it.

    You'd much better off if you wrote separate articles and blog posts.
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    • Profile picture of the author Vogin
      I guess Alexa Smith doesn't visit this subsection of the forum, so I'll take her place...

      No, it is not counterproductive. However, you ought to know that any "backlink" merit you might gain is virtually useless, because all you could get is a bunch of PR0 links which basically equal nothing.

      However, if you write content, publish it on your site, get it indexed there and then use these platforms (i.e. article directories) to let the world know that you've written fantastic stuff. Don't count on backlinks, but on republishing and the viral effect.

      Hint: The longer articles, the better.
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  • Profile picture of the author dburk
    Originally Posted by Dele View Post

    Hi Warriors,

    Syndicating your blog posts to article directories as a means of gaining backlinks and traffic via article marketing - Will this have a counterproductive effect on the performance of your blog posts in the search engine result pages(SERPs)?

    Thanks in advance for expressing your view.
    Hi Dele,

    Generally speaking, no, syndicating your posts will not be counterproductive. There are some cases where your syndicated content may outrank your original post, but the benefits usually out weigh negatives.
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  • Profile picture of the author ksetu
    If duplicate contents would have been a problem, all these news sites,article sites etc. would have never got good page ranking. So don't worry much about that. But yes, there is nothing better than having good original articles everywhere but that's practically not possible. So if you can mix n match - create one original article, rewrite the same in few different ways - you can get best of all worlds.
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  • Profile picture of the author Dele
    Thanks guys for your views.

    Perhaps i should re-phrase the question this way. Forget the effect on individual posts on the SERP's(which combines a lot of variables e.g PR, relevancy, age of site etc) What of the effect on the posts' PR alone.

    Do you think Google will give a higher PR to posts not found elsewhere on the net or it would depend purely on the quality and quantity of backlinks to the post?
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    • Profile picture of the author Vogin
      IMO Google doesn't think that way. It simply tries to provide the best result for the search query, regardless of how many times it can be found. Obviously, it an article can be found 10 times on the net, it will show it only once in the results (a particular copy depends on many factors, as you have correctly assumed), but that's it.
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    • Profile picture of the author dburk
      Originally Posted by Dele View Post

      Thanks guys for your views.

      Perhaps i should re-phrase the question this way. Forget the effect on individual posts on the SERP's(which combines a lot of variables e.g PR, relevancy, age of site etc) What of the effect on the posts' PR alone.

      Do you think Google will give a higher PR to posts not found elsewhere on the net or it would depend purely on the quality and quantity of backlinks to the post?
      Hi Dele,

      If by PR, you mean PageRank, then no, absolutely not. PageRank is a value that is passed to your page via the backlinks pointing toward your page. Usually, when syndicating content you are gaining backlinks as a condition of the using the syndicated content. So if anything you are gaining PR. The formula for calculating PR has absolutely nothing to do with the originality of the content.
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