Backlinking Strategy For 2011 - Confused & Lost!

9 replies
  • SEO
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Hey guys, This is a question for the more experienced SEO people out there. I recently have been able to reach first page rankings for a lot of my keywords that I target. I've been getting backlinks through normal Web 2.0 properties. For instance;

Write a article submit to Squidoo and Ping - Few days later the post as been picked up as a backlink. No problem.

Now what I want to know is, is there any other way to have more powerful backlinks. I have read a lot about making Web 2.0 articles link to other Web 2.0 articles, and link wheels and what not, yet a lot of the info I read seems to be old, so I'm not sure where we stand when its comes to "Being in line with the big G"

Example:

Blogger.com Post > Squidoo > Niche site

Then rinse and repeat this over various different Web 2.0 properties.

Not so long ago, (January/February 2011 time) I had a product specific site ranking number three in "The Big G" with exact monthly searches of around 90,000/month then all of a sudden the site and all its deep pages are now on the last pages. I'm not sure whether this was from the kind of Backlinking Strategy like I mentioned above (on a bigger scale obviously) I did, or maybe I simply was sandboxed, and I might return to my old rankings within the summer time. :confused:

I have a weight loss keyword I'm currently ranking 5 and 6 for (same site different posts) and no matter how many single backlinks I apply I'm just not rising. On page SEO is decent no overuse of main keyword but nice balance of LSI keywords as well.

You can understand why I am a bit hesitant on applying the same techniques I used on my last site LOL

Any suggestions?

Sorry for waffling!

Chris
#2011 #backlinking #confused #lost #strategy
  • Profile picture of the author brightgravity
    Interested to hear responses on this one, I too am a bit lost, still learning about seo though. A guy I met on here told me the best way to boost in the serps is to do a link push, where by you do kinda what u described for each keyword, but making sure u leave no footprint.

    So I've made a hub page, created zimbio and quizilla accounts and used them to link to the hub page, then used articles on the zimbio/quizilla articles. Nothing happened yet but hoping it works!!
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  • Profile picture of the author Steven Miranda
    The best link building campaigns are consistent and have a variety of different types of links so it looks natural to search engines. There isn't much reason to be too confused. Start with a small link building campaign and measure the results then move from there.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Steven Miranda View Post

      The best link building campaigns are consistent and have a variety of different types of links so it looks natural to search engines. There isn't much reason to be too confused. Start with a small link building campaign and measure the results then move from there.
      Just to expand on this a wee bit...

      Natural links will come from a variety of sources and take a variety of forms. If all of your links are keyword-anchored links to your home page, that's not natural. Especially if that home page is a squeeze page or sales page.

      You should also have links pointing to various pages of your site using assorted keywords, variations, your url and even the ever-popular "click here."
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  • The best back linking strategy is achieving natural links with no manipulation from your end. Clean, voluntarily built links, linking to your pages.

    Obviously, that isn't so easily done, especially if you are a physical product reviewer. Unless you manage to publish a lot of guest posts several times for each page, you aren't going to see much improvement, forcing those people to manipulate the rankings through manual link building.

    Don't fret, I do it too for my products review, simply because people aren't interested in linking to those reviews unless you are one of the few bigger review sites (and even those guys don't get many links to their many reviews..).

    I do have info sites that are more likely to get linked too, simply because its something people are willing to share and discuss.

    What type of sites are you building, or likely to build?

    Manual link building isn't bad, it isn't BlueFart, nor grey hat. I don't see it as anything bad at all, but Google likes to overstate the fact that if you do it, it just wont work.

    That's only to control people through fear. Keep up the building, but do it slowly and gradually, and best of all, make it look natural.

    I preach both those methods, but what I do not preach is blasting hundreds of profile links, spamming forum sigs, writing useless content for backlinks and anything that constitutes spam and is something that isn't going to help anyone in any way. As long as you leave your links along-side meaningful great unique or original content, I see no problems.

    In essence, you could say you are utilising the traffic of other sites to promote and market your work so that you may get natural links to your pages; After-all, that is what Matt Cutts tells us to do in order to get some natural link love
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    • Profile picture of the author cs.marketer
      Originally Posted by Jason Perez O'Connor View Post

      The best back linking strategy is achieving natural links with no manipulation from your end. Clean, voluntarily built links, linking to your pages.

      Obviously, that isn't so easily done, especially if you are a physical product reviewer. Unless you manage to publish a lot of guest posts several times for each page, you aren't going to see much improvement, forcing those people to manipulate the rankings through manual link building.

      Don't fret, I do it too for my products review, simply because people aren't interested in linking to those reviews unless you are one of the few bigger review sites (and even those guys don't get many links to their many reviews..).

      I do have info sites that are more likely to get linked too, simply because its something people are willing to share and discuss.

      What type of sites are you building, or likely to build?

      Manual link building isn't bad, it isn't BlueFart, nor grey hat. I don't see it as anything bad at all, but Google likes to overstate the fact that if you do it, it just wont work.

      That's only to control people through fear. Keep up the building, but do it slowly and gradually, and best of all, make it look natural.

      I preach both those methods, but what I do not preach is blasting hundreds of profile links, spamming forum sigs, writing useless content for backlinks and anything that constitutes spam and is something that isn't going to help anyone in any way. As long as you leave your links along-side meaningful great unique or original content, I see no problems.

      In essence, you could say you are utilising the traffic of other sites to promote and market your work so that you may get natural links to your pages; After-all, that is what Matt Cutts tells us to do in order to get some natural link love

      Well I enjoy writing informational sites i.e on weight loss as this is my profession, it's what I know about, so writing about it comes naturally and easy. 9/10 I will rank pretty well, but I have made the all of my money reviewing physical products and promoting Amazon.

      So because I'm making money through Amazon I will continue to use it, yet the information I can provide on weight loss, bodybuilding or anything about health & fitness is gold in my opinion as I know what I am talking about and it comes out in my writing.

      I know about building backlinks naturally, and linking to deep pages, to give the overall site more "oomph"
      Would you recommend linking to say a Squidoo lens from 2/3 other sources to make that Squidoo lens (or any other for that matter) a more powerful source?
      The other day one of my weight loss sites (the one I was talking about above) ranked 1,2 and 3, I then searched again about half hour later and *bang* it was back at 5 and 6.
      I've just searched now and theres only one page ranking at 7....

      > SpikeS

      I came across that post you linked to, and had a look at the excel spreadsheet he recommended, looking at the spreadsheet got me more confused than a 6 legged penguin trying to use a knife and fork!

      Yet the backlinking strategy that he uses does looking interesting
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      • Originally Posted by cs.marketer View Post

        Well I enjoy writing informational sites i.e on weight loss as this is my profession, it's what I know about, so writing about it comes naturally and easy. 9/10 I will rank pretty well, but I have made the all of my money reviewing physical products and promoting Amazon.

        So because I'm making money through Amazon I will continue to use it, yet the information I can provide on weight loss, bodybuilding or anything about health & fitness is gold in my opinion as I know what I am talking about and it comes out in my writing.

        I know about building backlinks naturally, and linking to deep pages, to give the overall site more "oomph"
        Would you recommend linking to say a Squidoo lens from 2/3 other sources to make that Squidoo lens (or any other for that matter) a more powerful source?
        The other day one of my weight loss sites (the one I was talking about above) ranked 1,2 and 3, I then searched again about half hour later and *bang* it was back at 5 and 6.
        I've just searched now and theres only one page ranking at 7....

        > SpikeS

        I came across that post you linked to, and had a look at the excel spreadsheet he recommended, looking at the spreadsheet got me more confused than a 6 legged penguin trying to use a knife and fork!

        Yet the backlinking strategy that he uses does looking interesting
        The way I've used things like squidoo lenses and blogs is to send as many links as I want without worrying whether my page will do the dance or not. These properties already receive a huge amount of links daily already so blasting them usually has no negative affects. The idea is then to send all that juice over to your website through those lenses and blogs, rather than with those low-quality directories and so forth.

        The difference in me is that I don't spin my content when juicing my 2.0 pages, and achieving a backlink and link juice is only one of many benefits of doing so.

        The tools I use only make my job easier for distribution. I use comments, videos, forum sigs and 2.0 sites to create daily links to my pages. But I make those worthwhile and they aren't just aimed at a backlink but convincing other readers that I know what I'm talking about so they'll visit my page.

        I do those manually, because I still think the value of these links have some power if you create them in worthwhile related pages, and they provide good content.

        Just what I do, and that's only part of my linking plan. If I was to show you my actual draw out, or better yet, the plan I have in my head, you'd be lost for words LOL!
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  • Profile picture of the author cma01
    I wouldn't stress about which 2.0 property is Google's current flavor of the month. Just build backlinks and then keep building them.

    There have been a lot of changes in the SERP's the first part of this year. My guess is the problem wasn't that you had too many, but that you didn't have enough and the sources that you did have were devalued.

    The only site of mine that dropped this year was a site that only had one type of backlink and that I wasn't focusing on.

    Every site that I was aggressively building backlinks on at least held their ground and in most cases went up.
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  • Profile picture of the author CheapTrafficDude
    It seems like Google is not giving less weight for article backlinks. Looked at a lot of charts and blogs from people who, since the Panda update, have lost 50% of their traffic which weighed a lot on traffic from articles. Some have also said that Google is actually going back in time where the amount of backlinks is no longer relevant and domain age has a higher effect. Google wants 110% unique content and is trying to destroy duplicate/similar content, so articles created with tools like TBS, Google can tell it's been spun.

    Google employs some of the greatest minds on earth and people who try to "force" high rankings will be penalized. Thank god because I'm getting fed up with garbage comments on my FFA blogs XD

    I'm not an SEO but I'm sure you'll see a lot of WSO's about it...
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