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CTR

by Pedersenmt
4 replies
  • SEO
    • |
For the serious "adsensers", what's a good CTR? I'm trying to see where I stand with my sites.
#ctr
  • Profile picture of the author shulink
    It depends on your niche. If your click through gets too high, Google may issue a manual review on your site.
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  • Profile picture of the author timpears
    What ever makes you enough money to make it worth while to you. Some people are happy with a 1% to 2% rate, and others I know get rates in the 30% range. And everything in between. I have even heard of CTR of 50% or more, but I don't think that is on a consistant basis.

    So bottom line, it varies a great deal. As long as you are making enough money to make it worth while, then all is good. Then you work on it to try and improve, or build more sites so your traffic is bigger and you make more money that way.
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    Tim Pears

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  • Profile picture of the author Josh MacDonald
    5-15% is good for an organic traffic, micro niche. Different types of traffic usually will lower, but sometimes not.
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  • Profile picture of the author guitarjosh
    I'm with shulink, though I'm slightly higher.. 2 - 3% at about 100,000 impressions p/ month.. and I have the same frame of mind he does in that I really don't want my CTR higher. If a manual reviewer comes around and sees my sites/stats, there's not even a question of foul play from the first glance. That's worth far more to me than a 10 - 15% CTR and being nervous all the time.

    I'm not saying 15% can't be legit but if I'm a manual reviewer at Google and the next site in my list is showing 15%, I probably go in suspicious ... and that's not the frame of mind I want a reviewer in when looking over my sites.
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