5 Steps Doing Keyword Research The Right Way

All search engine optimization efforts should start with keyword research since that would be the basis of all your next SEO strategies including website content formulation and creation. In fact, keyword research is so much a vital cog in your whole internet marketing campaign it may spell the difference between massive amounts of website traffic, or a considerable number of properly targeted online traffic, to no traffic at all, hence, right at the onset, you have to do this process carefully and intently, focusing on the precise keywords and keyword phrases to choose so that the right kind of market will instantly locate you and avail of the things that you offer on your website.

With the wrong set of keywords, you will be wasting precious advertising time and your website will just sit out there in the worldwide web waiting in vain for the right people to find it while other websites are already making a killing garnering huge conversions because of their correct selection of keywords and keyword phrases. Here are five steps in performing your keyword research the proper way to make sure that you reach the biggest number of suitably targeted markets for your line of products or services.

1.) The whole keyword research process begins when you create a list of the possible keywords that your searchers may possibly use when trying to locate a website that sells the same products that you carry or offers the matching services similar to yours. Creating a keyword list may be quite a challenge but the trick is to play it cool and think slowly but put yourself on the customers role and come up with words that people will most likely use if they are on the lookout for your products and/or services and come up with as many as you can.

2.) The next phase in your keyword research process is to know how effective each of the keywords that you listed down are so that you can narrow down your list and filter it down to the keywords that based on performance will fetch the most number of interested people to your website. The rating of each keyword based on their performance can be ascertained by using an effective keyword research tool.

3.) The most keywords may not always be the right one for your website especially if it entails a lot of competition. Choose the keyword that has the best "reeling in" performance with little or no contest at all.

4.) After making sure of each of your keywords statistical performance and the amount of competition involved when each keyword is used, it is time to finalize the list. Do not throw away your keyword list because you might need it later on.

5.) Finally, distribute your keywords accordingly within the website. Do not forget the vital components that should contain the keywords including the title tags, headings, etc.