Domains -- to .com or not to .com?

42 replies
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Would you ever register a domain other than .com? Do you prefer a .com address more than the root name?

I am curious to get your thoughts?

What would be your second choice of a domain extension?
#domains
  • Profile picture of the author HowieM
    .com is both great and overrated.
    It's easier to remember a website with .com -- Some websites I type "url" then .com even though there actually a .net, or .org, etc.

    My next candidate would be these, if .com is taken:
    .net
    .org if your website has no direct gain from it.

    But if you're just starting out, and you REALLY want the domain to be "Money", and .com is taken, a .net won't hurt.
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  • Profile picture of the author AnimalSpirit
    .com is always a #1 preference. #2 is .org, then .net sometimes .info is ok too, but I wouldn't recommend it.
    Definitely stay away from .co
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    • Originally Posted by AnimalSpirit View Post

      Definitely stay away from .co
      Why stay away from .co?
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      • Profile picture of the author Alan Ashwood
        Originally Posted by Cash Money Hosting View Post

        Why stay away from .co?
        Quite simply the cost, my friend. They are overpriced.
        It also doesn't counter the arguments above fo trying to avoid second otions (including .co), Your work will benefit the .com owner.

        I'm in the UK, and I don't use .co.uk names unless it's absolutely a UK only product or service.
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  • Profile picture of the author DocReed
    Hi Brock,

    I currently own about 50+ domains with .com, .net, .org, and a few .info (and I'm in the process of buying multiples now).

    From what I've read from a number of "gurus" the first 3 are acceptable in that order of preference. However, just as important (some say more important) is to have the keyword in the domain name (and perhaps followed with "review" or "bonus").

    Hope my opinion helps.

    Doc Reed
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  • Profile picture of the author Gene Pimentel
    Brock,

    The answer to your question depends entirely on what you're trying to accomplish.

    - If your intent is to simply have a domain that will rank well in the search engines, .COM .NET and .ORG are pretty equal.

    - If your intent is to advertise your domain in print, radio or TV, always go with a .COM for the simple reason that a percentage of your potential visitors will type in .COM regardless of what your ad says. You will sacrifice a percentage of your prospects to your competitor because of this. That can make or break your campaign.

    - If your intent is to build a long term site and pour a lot of money, time and effort into it, use a .COM. Again, if you don't own the .COM, your hard work will pay off for the owner of the .COM.
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    • Profile picture of the author SeanyG
      Originally Posted by Gene Pimentel View Post

      Brock,

      The answer to your question depends entirely on what you're trying to accomplish.

      - If your intent is to simply have a domain that will rank well in the search engines, .COM .NET and .ORG are pretty equal.

      - If your intent is to advertise your domain in print, radio or TV, always go with a .COM for the simple reason that a percentage of your potential visitors will type in .COM regardless of what your ad says. You will sacrifice a percentage of your prospects to your competitor because of this. That can make or break your campaign.

      - If your intent is to build a long term site and pour a lot of money, time and effort into it, use a .COM. Again, if you don't own the .COM, your hard work will pay off for the owner of the .COM.
      Well said Gene. Gene is right!
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Brock Poling View Post

    Would you ever register a domain other than .com?
    Yes, I have many other domain-extensions among my collection.

    Originally Posted by Brock Poling View Post

    What would be your second choice of a domain extension?
    .com would be my second choice.

    I prefer .info, in principle, because my sites are "informational", and when I asked all my customers and potential customers, in eight different niches, what domain extensions they prefer to see on sites like mine, the majority of those expressing a preference said ".info". And what they think matters more to me than what I think.

    .info domains, I hope I need hardly mention, are not in any way disadvantaged for SEO, even though there's still a highly misguided and ill-informed urban myth to the contrary occasionally floating around - in spite of all Google's and Matt Cutts' persistent efforts to stamp it out.

    So I buy the .com and the .info, when I can, and I use the .info for my niche sites and for all the SEO, and I just redirect the .com to the .info. (I'm only really buying the .com to make sure nobody else does, though that in itself isn't a bad reason at all).

    I have a few .net's as well, and a .me (that was the most expensive domain-name I've ever registered). I even have one .net for which I don't also own the .com, because I just couldn't buy it (and I haven't used that one yet).

    I certainly wouldn't want to not buy the .com. As Gene says above, if you don't own the .com, your hard work will pay off for the owner of the .com. So I need to own it, even if I don't use it. (And for potential resale, clearly, the .com will normally be easier to sell, though that doesn't concern me, so much).
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    • Originally Posted by Alexa Smith View Post

      Yes, I have many other domain-extensions among my collection.

      .com would be my second choice.

      I prefer .info, in principle, because my sites are "informational", and when I asked all my customers and potential customers, in eight different niches, what domain extensions they prefer to see on sites like mine, the majority of those expressing a preference said ".info". And what they think matters more to me than what I think.

      .info domains, I hope I need hardly mention, are not in any way disadvantaged for SEO, even though there's still a highly misguided and ill-informed urban myth to the contrary occasionally floating around - in spite of all Google's and Matt Cutts' persistent efforts to stamp it out.

      So I buy the .com and the .info, when I can, and I use the .info for my niche sites and for all the SEO, and I just redirect the .com to the .info. (I'm only really buying the .com to make sure nobody else does, though that in itself isn't a bad reason at all).

      I have a few .net's as well, and a .me (that was the most expensive domain-name I've ever registered). I even have one .net for which I don't also own the .com, because I just couldn't buy it (and I haven't used that one yet).

      I certainly wouldn't want to not buy the .com. As Gene says above, if you don't own the .com, your hard work will pay off for the owner of the .com. So I need to own it, even if I don't use it. (And for potential resale, clearly, the .com will normally be easier to sell, though that doesn't concern me, so much).
      Exactly my philosophy word for word, but written much more eloquently than I could have.

      I'm not going to say exactly which 'off-brand' domains I use, because then other people might start buying them up to trying them out, but all I'm saying is that I do quite well with the off-brands.

      Yes, .com is definitely advantageous to have, no doubt about that, but I have had hundreds of sites that have done quite well with a very similar strategy to Alexa's.
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    • Profile picture of the author Underground SEO
      Originally Posted by Alexa Smith View Post


      .info domains, I hope I need hardly mention, are not in any way disadvantaged for SEO, even though there's still a highly misguided and ill-informed urban myth to the contrary occasionally floating around - in spite of all Google's and Matt Cutts' persistent efforts to stamp it out.
      can't help but laugh really, in spite of consistent efforts by Google... really? Where do they consistently support the argument you put forward? And that elusive Matt Cutts quote which no one can ever reference, you also overlook that many IMs take what Matt says with a pinch of salt as he's well known for trying to throw affiliate marketers etc off the scent.

      Also I'd like to refer you to SEOMOZ (the most established SEO authority) and their view regarding .info and other non top-level domain names - check this article out - SEO Best Practices for Domains | SEOmoz

      But of course top IMs like Kelly Felix and SEOMOZ amongst many others must be wrong, keep posting your misguided information in your endless bid to reassure yourself
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      • Profile picture of the author Jeff Henshaw
        can't help but laugh really, in spite of consistent efforts by Google... really? Where do they consistently support the argument you put forward? And that elusive Matt Cutts quote which no one can ever reference, you also overlook that many IMs take what Matt says with a pinch of salt as he's well known for trying to throw affiliate marketers etc off the scent.

        Also I'd like to refer you to SEOMOZ (the most established SEO authority) and their view regarding .info and other non top-level domain names - check this article out - SEO Best Practices for Domains | SEOmoz

        But of course top IMs like Kelly Felix and SEOMOZ amongst many others must be wrong, keep posting your misguided information in your endless bid to reassure yourself
        I would be interested to know whether you are speaking from personal experience, with evidence to back up your opinion, or are you just repeating what you have read?

        Regards,
        Jeff.
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        • Profile picture of the author Underground SEO
          Originally Posted by Jeff Henshaw View Post

          I would be interested to know whether you are speaking from personal experience, with evidence to back up your opinion, or are you just repeating what you have read?

          Regards,
          Jeff.
          Speaking from a wealth of personal experience, 3 months ago I chose 25 keywords and bought the exact match .com and .info for each, gave them the same number of backlinks and optimised them in the same way, in every case the .com ranked around 5 places higher than the .info. That's proof enough for me.

          However Jeff there is little wrong with repeating and agreeing with the experience of the majority as testing carried out by groups by SEOMOZ tend to be more reliable.
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          • Profile picture of the author howinfo
            I must say that my personal favourite is also .info but I also use .co.uk and .com depending on the site I am using domain for but for informational site .info would be the best choice. As I have had really good experience ranking .info domains then now our main site is on .info and I am trying to get some more .info's for some project that I have in mind but since the extension has become very popular lately then it is increasingly difficult to get nice .info's. I should have really concentrate on them 3-4 years ago when many good ones where still available.
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    • Profile picture of the author WhosGotMoves
      Originally Posted by Alexa Smith View Post

      I prefer .info, in principle, because my sites are "informational", and when I asked all my customers and potential customers, in eight different niches, what domain extensions they prefer to see on sites like mine, the majority of those expressing a preference said ".info". And what they think matters more to me than what I think.

      .info domains, I hope I need hardly mention, are not in any way disadvantaged for SEO, even though there's still a highly misguided and ill-informed urban myth to the contrary occasionally floating around - in spite of all Google's and Matt Cutts' persistent efforts to stamp it out.
      Just purchased a .info of the exact domain based off of Alexa's take on this subject. I'm curious to see how high I can rank with this extension now. Gonna be my own personal test since I've never stayed from com, net, & org.
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  • Profile picture of the author Nelson Felix
    Banned
    to .com or not to .com that's the question, if org or net emd is available, then go it, or go .com with suffix like ~tips ~reviews etc.
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  • Profile picture of the author Coby
    I go for exact keyword match first and foremost. If it's not available in .com then I got down the list until I find one available.

    I have .info domains that rank on the first page of Google, so TLD isn't as important as some like to make you believe...

    Thing is with Google you never really know... there is a fine line between what they tell you is true and what is actually true...
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  • Profile picture of the author Robert20
    In my opinion i think .com is the best one you can get, you can't go wrong with that one
    but they are mostly taken so if you can't get a .com, just get a .net . org

    If none of those are available I just look for another keyword unless its a real money making keyword
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    • Originally Posted by Robert20 View Post

      In my opinion i think .com is the best one you can get, you can't go wrong with that one
      but they are mostly taken so if you can't get a .com, just get a .net . org

      If none of those are available I just look for another keyword unless its a real money making keyword
      They are not mostly taken, just need some creativity.

      Just last week I registered, linkcontrolpro.com and listcontrolpro.com

      Anyone want to buy listcontrolpro.com? Registered it by mistake. Its a really cool name, just have no use for it ATM.
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  • Profile picture of the author GiveAndBeRich
    I have wondered about the dot IM Tld. Has anyone ranked this on the first page of Google?
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  • Profile picture of the author O0o0O
    .mobi extensions are being valued pretty high right now.
    The .com names can still be used - just set a dash or number after the keyword or keyphrase. It might work well.
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  • Profile picture of the author Steven Dybka
    Originally Posted by Brock Poling View Post

    Would you ever register a domain other than .com? Do you prefer a .com address more than the root name?

    I am curious to get your thoughts?

    What would be your second choice of a domain extension?

    If your going for the bigger authority style site I would say get a .com,for the smaller niche style site .net or .org is what I use,I'm thinking of trying out .us,.biz and .info's in the future to see how they would perform.


    Steve
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  • Profile picture of the author Sparhawke
    I have a few very nice .info names including but not limited to "jeanswear", "charter flights", "injury law", "vintage wine" & "karaoke machine"

    If you can get an exact match of a highly desired term then you will do well; more often than not these domains in the .com will bankrupt you before you even start and if you shove extra keywords into the top tier then you are going to lose anyway when people cannot be bothered remembering your name.

    It is after all, all about the catchment and while .com certainly has a slight legacy advantage from the time when most searches were done by randomly typing URLs it is not the be all and end all of the internet.

    I would much rather have an EXACT match phrase or keyword in .info than random words shoved onto a .com like roadkill.

    Be truthful here, when was the last time you TYPED in a URL directly?

    Don't put .com on a pedestal, it doesn't deserve to be there and if .biz had been around at the time it could very easily have been its day rather than being a poor excuse for revenue for the registrars.
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    • Profile picture of the author Ben Armstrong
      Only reason to use a .com is to make the site name easy to remember. If that's not important then .org .net and .info are fine

      The only domain extensions that make a difference as far as serps are concerned are .us .uk etc due to locality.
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  • Profile picture of the author craig j
    I think it's best to stick with .com's if only because most people assume the .com extension or at least try that first.

    If I'm speaking with someone offline and I tell them my domain name, hopefully they'll remember the name if it's memorable but if it's a .net or .info etc I don't trust that most people would remember that part - they'll most likely go home and type in the .com one first and if someone else owns that then it causes confusion AND they get my traffic.

    When buying domains, unless I specifically want something other than a .com I'll always get a .com. It might take a little more effort to find an available one but I think it's better long term. As far as I'm concerned the whole ".com" thing is too firmly entrenched in our psyche for me to try to buck it.
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  • Profile picture of the author celente
    .com and .org for us. They seem teh best and rank better I think.

    I cannot confirm that, just what we are sort of seeing at the moment anyway.
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  • Profile picture of the author Moneyerr
    I think it depends upon the nature of your website or business. .com, .edu, .org, .net, .info and so are the extensions which help the visitors to categorize your website. If your website is about education or related to education than it will be better to choose .org extension which will clearly show the type of your website to visitors even if they have not opened it. If you have commercial website you can select .com extension. If some dating or friendship site than .net will be better. In my opinion all are good and have their own worth.
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  • Profile picture of the author JustinDupre
    .com is always good but you can do other as a mini sites to link back to your main site.
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  • Profile picture of the author sensiv
    I think to a lot of non IM people .com = trustworthy/authority so having a .com may help with conversions. Just a theory, I have no evidence to back that up.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by sensiv View Post

      I think to a lot of non IM people .com = trustworthy/authority so having a .com may help with conversions. Just a theory, I have no evidence to back that up.
      I thought this, as well. And had no evidence to back it up ... so decided to collect some (as mentioned above), and found to my great surprise, I must say, that the overwhelming evidence gathered from my eight non-IM niches was that ".info" came across to people as being "trustworthy"/"authoritative", more than ".com", which many think of as "commercial" in the sense of "just someone selling something".

      Being (I suppose) "an IM-person" myself, this certainly hadn't occurred to me.

      But I suspect that it's easy for people (especially marketers?) to have their own impressions of "stuff like this", and for it to be pretty mistaken?

      Few people have evidence to back things up, really ... and people who do, tend to have it only from their own testing, and it may not be reliable or appropriate to anyone else. For example, in my case, there could be something about the customer demographic I'm attracting within each of niches, which predicates that they're more likely to put their trust in ".info" than in ".com" (and to be honest, my own guess is that there actually is - though I have no evidence of that point and can't prove it!). So it may even be that my own testing-findings are not relevant to anyone else, anyway.
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  • Profile picture of the author Brock Poling
    Thanks so much for your thoughts. I really appreciate your opinions. I had no idea so many people were experimenting with TLDs that weren't .com extensions.
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  • Profile picture of the author EarnBig
    Depends on what it's being used for, if it's a landing page your directing paid traffic to then no.. If you need it to be ranked in the SERPS then stick with the top 3 TLD's .com, .net, .org
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    • Profile picture of the author dlawhh
      .com
      .net
      .org

      Almost always in that order. Anything business related should have all three and for my personal sites its not too much of an issue with branding so for those I stick with .com only. It always narrows down to what your site actually needs, what it does and what you want viewers to think when they visit.

      I can not think of the last time I looked at a .org and wondered why someone registered only that when .com was available around the same time .org was. Most people think of .org as an organization but when the site turns up as a personal site for example to me, it makes the viewer a little confused in the end.
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      • Profile picture of the author SB274
        I tend to agree with many others above as well.

        1. .com
        2. .net
        3. .org

        This is for two main reasons. The first being SEO. I have found that it is a lot easier to get a .com domain to the top of the SERPS compared to a .info or a .biz.

        Second reason is that if I am trying to sell something through my website and their is a lot of competition, I believe having a .com domain adds that credibility that others don't. It may be just a small difference, and in many cases it probably doesn't matter. But from a buyers perspective - at least when I was buying (before I was in IM) I always looked at other domains differently if they didn't have a .com in them. It is just because that is what we are all used to. However, I think it is becoming less of an issue as time goes on.
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        • Profile picture of the author Steve B
          Three quotes seem appropriate:

          1. "My mind is made up . . . don't confuse me with facts."

          2. Definition of an expert: "An ordinary guy a safe distance from home."

          3. "When all is said and done, there's lots more said than done."

          This works for me. Try several different domain extensions and test which works best for your particular situation. Drop the others, or if they bring you traffic, forward it to your chosen domain. $10/yr is not too much to pay for targeted traffic through another entry point to your business. Sleep soundly at night knowing that you have made the correct choice and that you needn't worry any longer about that decision.

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  • Profile picture of the author WebRank1
    To be honest, any one comment that states their opinion regarding this matter as a fact or doesn't at least make it very clear that the statement is a personal opinion, I take not seriously. Because no one can say for sure which is best for SEO purposes. This is a part of search engines algorithms and thus only known to a few people in the world.

    That being said, I prefer .com .org and .net depending on the niche.
    Personally I believe there is no significant difference regarding SEO value.
    .info I like to stay away from, simply because I have personally outranked dozens of .info domains. And I never see a .info domain on top of the rankings for anything other than a little competitive niche/keyword/keyphrase.

    Now bear in mind that the absence of .info domains in high rankings most likely is largely due to the fact they are not (yet) as widely used as other TLD's.

    My 2 cents

    Mark
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by WebRank1 View Post

      I never see a .info domain on top of the rankings for anything other than a little competitive niche/keyword/keyphrase.
      There are thousands, Mark, but have a look at "roman coins", "Noam Chomsky", "New York transit", "regular expressions" or "beg the question", just for a start. All highly competitive keywords.

      Originally Posted by WebRank1 View Post

      Now bear in mind that the absence of .info domains in high rankings most likely is largely due to the fact they are not (yet) as widely used as other TLD's.
      Well, they're certainly not as widely used in situations in which marketers want to rank well, because many people have swallowed wholesale one of those urban myths of internet marketing. It becomes self-perpetuating, too: people see that fewer .info domains rank at the top of Google's SERP's and mistakenly imagine that that's because they're harder to rank rather than being because fewer people try. In other words, like so many instances of attributed causality, it's not actually evidential of any underlying reality at all but simply of people's perceptions of one. :rolleyes:
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      • Profile picture of the author WebRank1
        Originally Posted by Alexa Smith View Post

        There are thousands, Mark, but have a look at "roman coins", "Noam Chomsky", "New York transit", "regular expressions" or "beg the question", just for a start. All highly competitive keywords.



        Well, they're certainly not as widely used in situations in which marketers want to rank well, because many people have swallowed wholesale one of those urban myths of internet marketing. It becomes self-perpetuating, too: people see that fewer .info domains rank at the top of Google's SERP's and mistakenly imagine that that's because they're harder to rank rather than being because fewer people try. In other words, like so many instances of attributed causality, it's not actually evidential of any underlying reality at all but simply of people's perceptions of one. :rolleyes:
        I agree, that was what I was saying :p
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  • Profile picture of the author steven90210
    Originally Posted by Brock Poling View Post

    Would you ever register a domain other than .com? Do you prefer a .com address more than the root name?

    I am curious to get your thoughts?

    What would be your second choice of a domain extension?
    .com domains get you better search engines rankings, so I will definitely go for it!
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  • Profile picture of the author cctvinstallers
    I would go for.com as a first choice, then .org , however if you are just targeting say the Uk, you should go for .co.uk .
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  • Profile picture of the author omk
    Here's how I operate:
    1- I register .com's when I care about the domain name and I want it to last or score with the big G. thru organic SEO.

    2- I register other non .com domain names when I'm more concerned with getting a website up and sending my own paid or similar type traffic to it. In this case I really don't care about what G. does or if G. indexes my site. It's more about saving money in the case of a .info for example and pushing paid traffic, bookmarking etc.
    Also non .com domains are more disposable, due to a non .com having a lower value or worth than a domain name ending in .com.
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  • Profile picture of the author monsur
    I always go for .com only.I have no second choice
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  • Profile picture of the author canniffch
    I'd like to. org .net and. info aie fine.
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