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SEO Question?

by Brekat23
12 replies
  • SEO
    • |
Is it true that the amount of times you use a certain keyword (or keyword phrase) total throughout your entire site and all corresponding pages, that it helps you to slowly and gradually increase your ranking for that exact keyword (or keyword phrase) in the search engines?
#question #seo
  • Profile picture of the author Ephrils
    I think it helps the search engine bots find it a bit easier, but if you really want to get a ranking boost you need to link that page with that anchor text. Give it some backlinks for the term you want to rank for.

    For increasing rank, to my understanding, only backlinking can do that.
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    • Profile picture of the author Brekat23
      Originally Posted by Ephrils View Post

      I think it helps the search engine bots find it a bit easier, but if you really want to get a ranking boost you need to link that page with that anchor text. Give it some backlinks for the term you want to rank for.

      For increasing rank, to my understanding, only backlinking can do that.

      Are you saying that I need to link the anchor text in the articles that I submit to my blog site? If so then yes I intend to do that and thanks for the advice, if thats not what you meant could you please clarify what you mean alittle better?

      Thanks for your response!
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    • Profile picture of the author NastyBlast
      Originally Posted by Ephrils View Post

      I think it helps the search engine bots find it a bit easier, but if you really want to get a ranking boost you need to link that page with that anchor text. Give it some backlinks for the term you want to rank for.

      For increasing rank, to my understanding, only backlinking can do that.
      yes this is correct, links help search engines find the site. After a user arrives on a site Google analyzes that users interactions with the site. If the user instantly bounces off the site that's basically a thumbs down for the site ranking for the search term the user typed in.

      Back-links/inbound links are actually not what determine a site's rank but they Are what lead to it...

      here's how that works: when a site achieves a sufficient amount of back links Google takes notice of it and you often find yourself on page 1 for a brief period of time. During that time is judging your site performance. If you score well with users( day stay on your site for a good amount of time , they return to your site repeatedly and spend even more time ) then that will increase your ranking. Your long-term rank position is determined by your internal site performance... and the only way to really see that right now is to check your bounce rate. Your bounce rate for any term gets recorded by Google. the lower it is the more thumbs up you have.

      So it is correct to say that back links are the key to start the engine, but overall the engine must perform on its own to maintain a ranking.

      However, there is ( or was before panda ) a boost factor in which you can keep a site boosted by a regular feed of fresh new links to a domain. even though the domain may not be well optimized and make it a bad score with users the site keeps getting boosted by the inbound links. this factor has led to mass article spamming, Mass. link bombing, and other mass spam elements.

      I believe panda was conceived to sort out the flood of spam content that has been pumped into Google over the last 4 to 5 years. many sites are dependent on this boost factor and that's why they are screaming now. With the boost factor gone they're going to have to stand on their own which once again leads to internal site performance.
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  • Profile picture of the author NastyBlast
    Originally Posted by Brekat23 View Post

    Is it true that the amount of times you use a certain keyword (or keyword phrase) total throughout your entire site and all corresponding pages, that it helps you to slowly and gradually increase your ranking for that exact keyword (or keyword phrase) in the search engines?
    It is true. Google analyzes a a site's overall theme (and sub themes/subsections). if you're looking for a focused term like "vintage dresses" ( opposed to a mainstream broad term like "cars" ) you will often find sites that are completely dedicated to that theme "vintage dresses".

    When starting out after a key term you need to weigh your current resources and net assets and content management efficiency. Meaning if you have the time and resources to build a site dedicated just for one theme or one set of keywords/phrases... that will achieve results more quickly.

    however if you are already in possession of a large-scale site you could deploy a sub theme within it starting with the landing page. When dealing with the sub theme that's where it gets tricky for a very large site to achieve high rankings for diverse terms that may have no relevance to each other. but if the site is strong enough like Amazon.com you will not have a problem with deployment except that it would not be as quick as a dedicated domain. The reason you would do this on the main site is because of content management constraints.

    You are on the right track as far as the compression factor over time. If you have decided that you want to take a competitive 2-word key phrase and you start off with the website with longtail terms containing the 2-word key phrase the site will slowly build a Strong pyramid with your two word key phrase at the top. This will take time of course however at the end you will achieve a very strong hold on your originally targeted to word key phrase. each longtail term that you take is as to a level of the pyramid. by keeping your originally targeted 2word key phrase within each longtail targeted page the compression factor upon the 2word phrase continues until you absolutely dominate it often to the point of being #1 in the top 3.

    the reason for this is because the domain you have built has a dedicated team to the two word phrase you originally set out to take.

    I currently have access to a web-based beta software that allows you to analyze all your titles across an entire domain. Test runs are unbelievably accurate. what this tool does is the same thing as keyword density... Except that it does it for your entire domain. it shows you how much of your domain is dedicated to a particular theme in a percentage. just like keyword density it measures phrase density in your page titles.

    Hopefully they will release the software to the public soon
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  • Profile picture of the author Brekat23
    That was amazing NastyBlast, and exactly what I was looking to find out. I had an inkling that I was on to something when I asked that question but I wanted to ask and clarify first to be 100% sure before I jumped into any big projects. So on the same token as this question - I just asked a similar question on this forum (sry to jump you around) that I also needed to find out for sure. The questions are related but if you could clarify on that one as well, then I just may be in love with you - lol j/p but it would really help!!

    Thanks so much!
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  • Profile picture of the author Brekat23
    Wow, thanks once more NastyBlast that was great insight with which I wasn't fully aware of. So moral of the story - although you want to do proper marketing/optimization/monetization/et cetera - at the end of the day, you still majorally need to create your content for the people, and not for the search engines. Thank you for that!
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    • Profile picture of the author Giftys
      Originally Posted by Brekat23 View Post

      So moral of the story... you still majorally need to create your content for the people, and not for the search engines.
      Right out of Matt Cutts' mouth. He's been saying it for years.
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      • Profile picture of the author JustaWizard
        You asked if you benefit from repeating your keyword across your site, and actually the answer is no, that's just spammy; yes, it's a good idea to have a site with a main-theme keyword, but then putting that everywhere is just plain spammy, period. Think of what's best for the user, not the search engines, it's the same amount of work, and doing it right provides long-term positive benefits, the spammy site won't stand the test of time but the quality site will.

        Hope that helps.
        David
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  • Profile picture of the author robyun
    Some call this technique "keyword spam" and it is indeed a keyword spam if you over-do it.
    It's okay to target a certain keyword you want to rank on in your articles and so on but don't get too greedy because Google will catch you up and send your site in the sandbox.
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  • Profile picture of the author Giftys
    You asked if you benefit from repeating your keyword across your site, and actually the answer is no, that's just spammy; yes, it's a good idea to have a site with a main-theme keyword, but then putting that everywhere is just plain spammy, period.
    David, it is only spammy if the ratio is off. I have used keyword repetition quite effectively and have had extraordinary results. But it is always relative to the amount of content. The search engines are looking at keyword to content ratios. If it is keyword heavy, it won't like it. But if you have significant text and the keyword is repeated several times throughout, Google won't touch you. Rather, it will see it repeated often and know that that word or phrase is highly relevant for the page/site.
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  • Profile picture of the author simonbuzz
    Banned
    It doesn't effect ranking that much...but it's good to have
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  • Profile picture of the author vacif
    Hi,
    Sir i have been working on www(dot)get600(dot)com constantly from last one month and creating backlinks through various methods but backlinks are not coming. 391 were the numbers of backlinks last month and after almost 30 days the number of backlinks are the same. Can anyone check this site and tell me what is wrong with it?
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