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Adsense tracking problem - bigblock vs sidebar

by Buyseech
4 replies
  • SEO
    • |
Greetings fellow Warriors,

after an alaysis in the new interface of Google adsense I have come across some very strange data regarding my ad units. I have a big block (326x280 or sth) in the upper left corner and a 160x600 sidebar skyscraper, on ALL of my adsense niche sites.

The number of impressions on all the sites is 10-15x higher for the Big block ad unit than the sidebar ( for example 110 000 for the big block and 8500 for the sidebar)...why do you think that is?

It is also very weird that the CTR is 4x higher in the sidebar than in the big block ( 5% -> 20%) which is even stranger. Any ideas on this?

Its the same on all of my sites... Is it some sort of tracking issue or is the sidebar actually shown 15x less than the big block, if so...why?

Did anyone else see any anomalies like this?

Any suggestions on what to do?

I will make a test and leave onl the big block and see if the ctr and overall € changes in any way.

Thanx for your input.

Sincerely, Buyseech
#adsense #bigblock #problem #sidebar #tracking
  • Profile picture of the author Buyseech
    Anyone? If you are doing adsense and you never checked this it would also be good to check it.
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  • Profile picture of the author first response
    nice information, thanks for sharing.
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    • Profile picture of the author Buyseech
      Thanks for sharing what? My problem?

      It would be nice if someone else shared any ideas on what it could be about...
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  • Profile picture of the author InternetMarketingIQ
    I can't understand what you are asking from the way you asked it.

    If you are using a template and the content on the sidebar loads every time an article loads it would indicate a 1:1 ratio of ads.

    It also depends on if you are using the same code for each page or tracking pages with Adsense Channels.

    If you are using WordPress use a plug in to insert your content.

    Look at your own pages and see which content loads first, the sidebar or the ad within the content. Google will typically, but not always display the most relevant and highest paying content in the first spots which will be seen and clicked on. Use the Google heatmap to determine where those ads should be.

    Empty impressions will get you nowhere. Take advantage of channels. Kill or block all ads on pages which do not produce. Block all IP's from countries which can not buy or use your products. Block empty crawls from unknown bots and scrapers.

    Make sure you take advantage of outgoing anchor text to authority sites which will help Google determine the content relevancy for advertisements.

    And use their blocking tools to kill off dead ads from places like target which advertisements often don't even match what they say in their ad anchor text.
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