How To Rank On Amazon Kindle

by 13 comments
I've noticed several threads on putting an eBook on Amazon in Kindle format.

Now the next question becomes: how do I rank within Amazon?

Well, you guys have helped me out so much, I hope I can return the favor to some of you here. Below I describe how I moved from page 3 for my keyword to page 1. (I still have a long ways to go as I fall back to page 2 quite often!)

1. Begin by joining a tagging thread. This is painful and rote, but you will find that it gives you a little ranking juice when you first start out. This bumped me up about a page.

2. Get a few mutual reviews from other authors. This will bump you up another half page or so. Good reviews are more important for your customers than your ranking. If they see a review that looks like it is from a non-spammy source, this makes them feel comfortable.

3. Get some sales going on your blog/homepage. Almost all of your ranking on Amazon comes from raw sales. In fact, you will see your ranking moving up and down by the day based on your Kindle sales.

Here is an idea for #2: In your Kindle book, put your email and/or ask for a review. I got a nice review from a guy who wrote in with questions. I answered his questions and then asked him to do a review, which he was more than happy to do.

Here is an idea for #3: Lower your price to drive up sales. I have suspicions that Amazon's algorithm weight not only sales per day but sales dollars per day. However, I moved onto page 1 when my sales went up and this moved my book more than anything else.

Finally, don't forget to submit to Smashwords. That's a whole 'nuther subject, but they will get you into Barnes and Noble, Sony, etc.

You can do VERY well by ranking within Amazon. Here is an interview on my site that I did with an author that is now making over $200,000 per year in eBook sales:

Interview Brian Pratt

NOTE: If any of you has started over in middle age and has an inspirational story in middle age, let me know.

I want to encourage all you budding authors out there: ebook authors are turning the publishing industry on its head and revolutionizing everything much the way the music industry is transforming right now.

It's a fascinating phenomenon to watch. It's time to jump in and get carried downstream!

Any ideas from others more experienced than me is much appreciated...
#seo #amazon #kindle #rank

  • Profile picture of the author Why9999

    Smashwords, the little brother to Amazon, has recently moved into the mobile market. One door after another is opening up for ebook authors:

    Smashwords Partners with ScrollMotion to Deliver Indie Ebooks to Major Mobile App Marketplaces | TeleRead: News and views on e-books, libraries, publishing and related topics
  • Profile picture of the author Paul Coleman
    Great advice. Also I recommend giving your book a "push" or two on the biggest blogs. You can email the owner of the blog and request a review:

    Free & Bargain Kindle Books | Pixel of Ink

    Free Kindle Books, Kindle Tips, News & Commentary | Kindle Nation Daily |

    If you don't get reviewed, you can pay to be featured on these blogs. With enough "pushes" you can convince the Amazon algorithm that your book deserves to be recommended to a whole bunch of customers.

    Another way to push is the good ole press release:

    Press Release Distribution Services - WebWire

  • Profile picture of the author yukon
    Anyone know If kindle imformational type books do any good with sales?

    I have a couple of ebooks I've thought about starting, nothing to do with IM just some hobby type stuff.
  • Profile picture of the author yukon
    I just checked my keyword on amazon (kindle search) & only one other ebook was returned in the search.

    I'm not sure If that's a good sign (less competition), or nobody cares about the subject as far as kindle goes?
  • Profile picture of the author Paul Coleman
    Originally Posted by yukon View Post

    Anyone know If kindle imformational type books do any good with sales?

    I have a couple of ebooks I've thought about starting, nothing to do with IM just some hobby type stuff.
    Do you mean non-fiction "how to" books? Absolutely. But before you launch always check the rank of similar books, check the various Amazon bestsellers lists, the "Customers also bought" recommendations, etc,

  • Profile picture of the author Why9999
    Originally Posted by yukon View Post

    Anyone know If kindle imformational type books do any good with sales?

    I have a couple of ebooks I've thought about starting, nothing to do with IM just some hobby type stuff.
    There are a few big eauthors, such as Amanda Hocking and Brian Pratt, that have made it very big in fiction. However, they are the rare exception. Fiction is actually incredibly competitive right now.

    Non-fiction, such as your hobby books, have a much better chance of making steady, long term income. Yes, you may make a million dollars in one year like A. Hocking, but you how about ten years of study income instead?

    On other boards I have read a number of fiction authors lamenting the decreased competition in the non-fiction markets. My advice: open the door while the door is open...
  • Profile picture of the author brobdingnagian
    Hey Paul,

    I just started on Kindle publishing after buying your outstanding WSO. I have 22 or so books already loaded onto amazon.

    You mentioned a search process in this thread that wasn't in the WSO: you say that you search the Amazon marketplace for similar titles, reviews, etc. Can you please elaborate on your exact process with this part of it?

    I plan to do a few thousand of these over the next year or so, but I need to perfect the entire process before I start trying to outsource (I watched that video, too.)

    Thanks guys for this great thread.
  • Profile picture of the author Paul Coleman
    Originally Posted by brobdingnagian View Post

    Hey Paul,

    I just started on Kindle publishing after buying your outstanding WSO. I have 22 or so books already loaded onto amazon.
    That is awesome. Talk about Taking Action!

    As far as search, I do all the standard things: Check the book's rank, see what bestsellers lists it's on, read reviews. But I also check:

    Customers Who Bought This Item Also Bought

    I look through every related book, check their rank, their keywords, reviews, and also check their related books. Basically I figure out which book is pulling which other book to the top. ;-)

  • Profile picture of the author blueorca17
    Just a tip for everyone who doesn't know....the key to getting sales on a kindle book is SEO optimization. Do some keyword research on Google, and also with the suggested search on Amazon. Place the keywords in your book title, and you'll have more chances of making a sale. I guarantee it. Amazon's product search is JUST like people who search for things in Google.
  • Profile picture of the author Jules1108
    I’m finding whenever i publish a book to kindle it never puts any of my keywords/words from the book in the url of my kindle like everyone else i just get dp/ some number at the end every other book i check on amazon they have 4 keywords from their title before the dp/number part what am i doing wrong?
  • Profile picture of the author dan@dreamstreampublishing
    Hi all. Chris LaGarde suggested I join and have been enjoying and learning all you have been sharing. Rich stuff. Thank you. Quickie intro, I've just gotten into kindle publishing (but have about 30 years of prior hands on publishing and advertising experience). It's still a new game so there's much to learn.
    Yet in my first foray into kindle direct promotions I applied some basic things and within a day of title two going live it ranked #1 in it's niche. For the benefit of others also just getting started I created a youtube video explaining exactly what I did. When I found this forum thanks to Chris, I thought it would be useful to some of you or at least entertaining. I tried to post a link to the video but apparently that's not allowed until after I've made 15 prior posts. SO if anyone wishes to see it I guess you can email me at aol screen name magiclumen and I'll share it that way or reply and if you like it and see it's useful and have enough posts you can post it for the others. Chris has relatives in from New Orleans waiting out the storm or I'd simply ask him to do it. or you can try this since any rule that benefits no one and actually inhibits the mission and purpose of the organization deserves to be worked around so you know how it starts and follow that with youtu-dot-be/dx6Dtowk9Rs without hyphens.
  • Profile picture of the author tevios
    I'm more than middle aged but I wrote my autobiography and got my son to do most of the rest. I have six 5 star reviews but the highest its ever ranked is 118 briefly.
    It's called "Running For Home" by Christopher Dawber and published to Amazon Kindle Store. I would so much appreciate some help.
  • Profile picture of the author rgb
    Pixel Of Ink Free book submission Free & Bargain Kindle Books | Pixel of Ink (the site mentioned by paul)

    Here is a few more places, also check their fan page on facebook or twitter page.

    Indie Book of the Day | IBD Awards | Free Kindle Books | Kindle Daily Deal

    Kindle Book Promos

    Author Marketing Club - Free Book Marketing Resources & Tools For Authors

    eBooks Habit | Feeding your Free eBooks Addiction

    Free eBooks Daily

    That Book Place

    Book Deal Hunter

    Some sites are so good, that is even worth selecting your free promo days around the dates available on those sites.
    Also if you do this right, like monetizing inside your book using a proper author site or even building a list you can make really good money.

    Imagine getting 3000 downloads or even more in you post to several site, you can direct that traffic from inside your book either to a website or a lead capture form.

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