Determining achievable keywords
- SEO |
What's your process for determining which keywords to use in an SEO campaign? Obviously there are some keywords that are simply too competitive to tackle. I've used the google keyword tool a little to try and help determine which keywords are achievable, but the tiny little green bar under "competition" just doesn't seem accurate.
Most of you will probably say that anything is achievable with the right amount of money behind it. While this may be true in some cases, most of us don't have client's willing to spend infinite amounts of money on SEO. Essentially, if I pick the wrong keywords I could end up doing a lot of work for nothing. So my question is, how do you determine which keywords for your campaign are actually achievable?
Most of you will probably say that anything is achievable with the right amount of money behind it. While this may be true in some cases, most of us don't have client's willing to spend infinite amounts of money on SEO. Essentially, if I pick the wrong keywords I could end up doing a lot of work for nothing. So my question is, how do you determine which keywords for your campaign are actually achievable?
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hurn -
Thanks
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