13 {{ upvoteCount | shortNum }}
13 {{ upvoteCount | shortNum }}

AdSense Overkill

by Michelle Strait
11 replies
  • SEO
    • |
How can websites like Wisegeek get away with so many AdSense ads on one page? I couldn't even read the article for the ads.

Here is an example: What is a Lawn Mower Blade Sharpener?
#adsense #overkill
  • Profile picture of the author Seekness
    According to a bunch of articles I read after Panda, Wisegeek was on "the list" of those sites hit most hardest by the Panda update, so I wouldn't worry too much about them. It seems that sites with factors like these put them at risk of attracting less traffic.

    In fairness to them, Google does have rules about how many Adsense units one can have on a page and how they can be placed. As long as they're not breaking those rules, they're free to do as they please with those units.
    {{ DiscussionBoard.errors[3877764].message }}
    • Profile picture of the author Michelle Strait
      Originally Posted by Seekness View Post


      In fairness to them, Google does have rules about how many Adsense units one can have on a page and how they can be placed. As long as they're not breaking those rules, they're free to do as they please with those units.
      I guess they are within the rules, but the website looks horrible. I really couldn't finish the article. They may as well just post a page full of ads. LOL
      {{ DiscussionBoard.errors[3877801].message }}
      • Profile picture of the author Kay King
        I really couldn't finish the article.
        That's the goal. People click the ads to get away from that page
        Signature
        Saving one dog will not change the world - but the world changes forever for that one dog
        ***
        Live life like someone left the gate open
        {{ DiscussionBoard.errors[3878217].message }}
  • Profile picture of the author DireStraits
    They aren't actually displaying any more ad elements than what anyone else is allowed to display, I don't think.

    I see 3 link-units and 3 regular ad-blocks.

    Of course, their appearance/layout is slightly different, but that's down to them being a premium AdSense publisher. Premium publishers are given special arrangements and are granted flexibility and customisation options that regular users don't have.
    {{ DiscussionBoard.errors[3878415].message }}
    • Profile picture of the author Stephen Crooks
      I would say that they are sailing close to the wind with that design and layout. There is nothing wrong with the amount as it looks like they have 3 text ads and 3 link units which is okay.

      The problem here is that the text is formatted almost the same as the ads which is a violation of the following policy..

      Publishers cannot implement Google ads in a manner that disguises the ads in any way. This includes formatting neighbouring content to look similar to the ads. If a publisher places ads on non-Google search results pages, there must be a clear distinction between search results and ads.

      To me, there is not a clear enough distinction between the text and the ads. I bet their CTR is incredible but if I were Wisegeek, I would be expecting the Adsense "knock at the door" at anytime..
      Signature
      Affiliate Marketing Profits 2020 - Step by Step Guides
      How to Make $100 a day Online
      {{ DiscussionBoard.errors[3879243].message }}
  • Profile picture of the author yukon
    Banned
    My question is why are they hiding the Adsense Ads in the source code & how the F are they getting away with it?

    Must be a premium publisher privilege? :p




    <div id="ad_block_1" style="height: 130px; display: none;"></div>

    <div class="gLinkUnit gLinkUnitInline" id="gLinkUnit2" style="margin-bottom: 1em"></div>

    <div id="ad_block_2" class="NoTopMargin"></div>

    <div id="ad_block_3" class="NoTopMargin"></div>
    {{ DiscussionBoard.errors[3880679].message }}
    • Profile picture of the author paulgl
      Wisegeek is premium publisher. Comes with all the perks,
      like different fonts, designated keywords for ads, formats, etc.
      They can even designate the number of links.

      If I could designate keywords like that....

      Premium publishers get different rules.

      We should be so lucky.

      Tip: Some of the ugliest sites get the best CTR.

      Paul
      Signature

      If you were disappointed in your results today, lower your standards tomorrow.

      {{ DiscussionBoard.errors[3880722].message }}
      • Profile picture of the author yukon
        Banned
        Originally Posted by paulgl View Post

        Wisegeek is premium publisher. Comes with all the perks,
        like different fonts, designated keywords for ads, formats, etc.

        If I could designate keywords like that....

        Premium publishers get different rules.

        We should be so lucky.

        Tip: Some of the ugliest sites get the best CTR.

        Paul
        I think the majority of Adsense publishers just have no clue how true that is.

        I have a couple of older blogspot sites that are butt ugly IMO, that make steady $$ from Adsense. These ugly sites were my first IM adventures.

        I didn't have a clue back then wtf I was doing, a good thing too, because If I knew back then how to make the sites look better I'm sure I would have had a lower CTR from all the fancy theme graphics, etc...

        I havn't touched those sites in years, & have no plans of touching them in the future (easy $$).
        {{ DiscussionBoard.errors[3880769].message }}
    • Profile picture of the author DireStraits
      Originally Posted by yukon View Post

      My question is why are they hiding the Adsense Ads in the source code & how the F are they getting away with it?

      Must be a premium publisher privilege? :p
      It probably is. A lot of stuff is different for premium publishers. The ad-serving method is just one of those differentiations.

      Ad-serving for premium publishers seems to work in a more fanciful and mysterious way to how it does for regular publishers, anyway. On our sites, the JavaScript code simply creates an "iframe". You can tell it's an iframe, of course, because if you right-click in the ad-block in FireFox, the frame options come up in the menu. And if you highlight the content on your page and drag it, none of the text or images in your ad-blocks will be included ... because they're not ON the page, they're "under" it.

      On premium publishers' sites, it's a whole different thing. The ad-code seems to be injected directly into the page's HTML. You can highlight them just as you can most other elements on the page.

      I suppose this is all done in order that the ads can be entirely self-customised with CSS ... which is something we cannot very well do.
      {{ DiscussionBoard.errors[3880757].message }}
  • Profile picture of the author GeorgR.
    That site should be deindexed.
    Signature
    *** Affiliate Site Quick --> The Fastest & Easiest Way to Make Affiliate Sites!<--
    -> VISIT www.1UP-SEO.com *** <- Internet Marketing, SEO Tips, Reviews & More!! ***
    *** HIGH QUALITY CONTENT CREATION +++ Manual Article Spinning (Thread Here) ***
    Content Creation, Blogging, Articles, Converting Sales Copy, Reviews, Ebooks, Rewrites
    {{ DiscussionBoard.errors[3880788].message }}
    • Profile picture of the author paulgl
      Originally Posted by GeorgR. View Post

      That site should be deindexed.
      I'll make no judgment on that, but it's a piss-poor way to use your
      premium status. But, that's the beauty of premium status

      Originally Posted by yukon View Post

      I havn't touched those sites in years, & have no plans of touching them in the future (easy $$).
      I've been telling people lately to do some sites that are set-it-and-forget-it.
      But they won't do it out of sheer panic.

      Paul
      Signature

      If you were disappointed in your results today, lower your standards tomorrow.

      {{ DiscussionBoard.errors[3881173].message }}

Trending Topics