Broad vs Exact: A Tale of a Website with No Visitors
- SEO |
This is probably a given for most everyone here but maybe for some newbies this would be helpful:
When using Google's keyword tool, ALWAYS make sure Exact Match is selected and not Broad. I forgot to do this a year ago and built an entire site around a search term that has hardly any searches.
A year, and plenty of other projects later, I'm now looking at how I can go back and create a lot of new content for this site to start ranking for keywords that actually get some traffic.
Just to give you an idea, my original main keyword for this has a Broad Match of 2,400 searches a month. Exact Match however is only 110.
When using Google's keyword tool, ALWAYS make sure Exact Match is selected and not Broad. I forgot to do this a year ago and built an entire site around a search term that has hardly any searches.
A year, and plenty of other projects later, I'm now looking at how I can go back and create a lot of new content for this site to start ranking for keywords that actually get some traffic.
Just to give you an idea, my original main keyword for this has a Broad Match of 2,400 searches a month. Exact Match however is only 110.
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