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A Question of Cost Per Click (CPC) in Adsense

by jerytohn
6 replies
  • SEO
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Was just wondering about the CPC of some keywords.....they can be pretty high, such as $30 per click as seen from the Google Keyword Tool.

Would like to know whether some of you experienced Adsense users have actually been paid close to that kind of money per click? I do know that Google takes a roughly 50% cut and that clicks can sometimes be from different ad positions and different geographic regions (such as from Asia) that will cause the payout to be less.

But does Google really payout that much money per click? Thanks and forgive me if the question is too nooby...
#adsense #click #cost #cpc #question
  • Profile picture of the author Dellco
    Originally Posted by jerytohn View Post

    Was just wondering about the CPC of some keywords.....they can be pretty high, such as $30 per click as seen from the Google Keyword Tool.

    Would like to know whether some of you experienced Adsense users have actually been paid close to that kind of money per click? I do know that Google takes a roughly 50% cut and that clicks can sometimes be from different ad positions and different geographic regions (such as from Asia) that will cause the payout to be less.

    But does Google really payout that much money per click? Thanks and forgive me if the question is too nooby...
    The Google Keyword Tool only shows the bid amount for advertisers bidding on the Search network, which are the ads you see on the Google search results.

    The content network (normal Adsense) is a lot more different. Google stated they only take 32% of the cut, and 68% goes to the publisher for the content network. But the bidding here can be a lot lower compared to the Keyword Tool figures....

    You can't find out how much is the CPC, only guess the average amount from the Google Keyword Tool.

    For keywords where there is little competition, the CPC can be very low, because the advertiser can choose to bid low and still get his ad on top.
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    • Profile picture of the author Alex Peltonen
      Does Google really payout that much money per click? I don't think so. It's just like how Dellco put it. However, it may be possible but the product you advertise or the deal you're in must have a very high-price for you to have a cut close to that number. You'll only get some cut from the advertised products you see.
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    • Profile picture of the author StoneWilson
      Originally Posted by Dellco View Post

      The Google Keyword Tool only shows the bid amount for advertisers bidding on the Search network, which are the ads you see on the Google search results.

      The content network (normal Adsense) is a lot more different. Google stated they only take 32% of the cut, and 68% goes to the publisher for the content network. But the bidding here can be a lot lower compared to the Keyword Tool figures....

      You can't find out how much is the CPC, only guess the average amount from the Google Keyword Tool.

      For keywords where there is little competition, the CPC can be very low, because the advertiser can choose to bid low and still get his ad on top.
      Does that mean we should choose relatively high competitive niches? High competitive means high price for per click, more profitable?
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      • Profile picture of the author Dellco
        Originally Posted by StoneWilson View Post

        Does that mean we should choose relatively high competitive niches? High competitive means high price for per click, more profitable?
        Yes, the green bar means there is more competition among the advertisers; so they are all forced to bid higher against each other in order to get a more visible ad placement. But again, this applies for the Search network. The Content network could be different.

        If you have an authority type site in your niche, it is common to find your click values higher over time, because advertisers may actually choose their ads to be placed on your site. The more advertisers come, the higher your CPC. This is one of the perks of having a good, authority site. <Speaking from experience>.
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        • Profile picture of the author josefilo
          Hi jerytohn,
          i found this in other place and i think it can help you and other warriors:

          When Google pay-per-click advertisers bid on keywords, they can choose different bid amounts for search engine traffic and for content network traffic. Search engine traffic is for visits from Google.com and partner search engines while content network traffic is from websites running Google AdSense.
          Most advertisers bid more on search engine network clicks than they do on content network clicks. Although Google does not have an estimator tool for content network CPC, they did release information regarding pricing on the content network in a whitepaper entitled "CPA Performance Trends on the Google Content Network". In the whitepaper, Google revealed that content network clicks are on average 28% cheaper than search clicks.

          So now that we know that content network clicks are 28% cheaper on average than search clicks, we can use this data to help us estimate potential income on our AdSense clicks. Let's say for example that we guesstimate that search engine traffic CPC is $2.50. We can reasonably estimate that content network clicks for the same keyword would cost approximately $1.80.
          Now we need to compute how much we would receive to our AdSense account. In May 2010, Google revealed that it pays AdSense publishers 68% of the revenues per click on AdSense.

          This means we now have our complete formula for figuring out how much money we can potentially make per click on AdSense clicks. First we will take the estimated search CPC and multiply it times 72% to determine the estimated content network CPC. Then we will take that number and multiple it by 68% to get what the portion we would potentially earn from Google on AdSense clicks. The formula for AdSense Income Per Click (AIPC) would look like:

          (Search CPC x .72) x .68 = AIPC

          AIPC = AdSense Income Per Click.
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  • Profile picture of the author Heavenstorm
    after you check the cpc, go to spyfu and check if there are advertisers for the keywords. If there are alot of advertisers, you can be more sure that the cpc will be high as they are all competing to bid for ads
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