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Conflicting figures in number of results found for competing sites on Google

by toodlepipfornow
6 replies
  • SEO
    • |
Hi all,

Just wondering if anyone can shed any light on this please?

The keyword Small Kitchen Appliances brings up approx. 38,000,000 results in Google. In quotes, this reduces to approx 9,300,000.

I have my settings at 100 results per page and there are only 10 pages of results, which, I guess, means that there are actually only 1000 results? (I hope I've explained that clearly!)

I've noticed this a few times in the past, although this is the first time the disparity has been so huge.

Why should that be? I don't get it.

Does anyone have any advice please?

Thanks,

Sherrie
#competing #conflicting #figures #found #google #number #results #sites
  • Profile picture of the author FreelanceScribe
    The reason in the difference is this:
    When you enter Small Kitchen Appliances without the quotes, the results returned INCLUDES the individual results for "Small", "Kitchen" and "Appliances" as if each of these words were entered separately.

    By enclosing the search phrase in quotes, you only get results for the entire phrase.
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  • Profile picture of the author Linda_C
    Originally Posted by toodlepipfornow View Post

    I have my settings at 100 results per page and there are only 10 pages of results, which, I guess, means that there are actually only 1000 results? (I hope I've explained that clearly!)

    I've noticed this a few times in the past, although this is the first time the disparity has been so huge. Why should that be? I don't get it.
    The number of sites "found" in Google (ie; # shown under search bar) and number of pages "ranked" in Google are not the same.

    Almost every SEO "tool" out there uses the number "found" in Google, which is why every single one of them give inaccurate results. The number of "actual" competition (sites ranked, not sites found) is always under 1000. The rest of the results are in supplemental and are not true competitors.

    Side note: Don't waste time checking the # of competing sites. It's not how many are competing that matters, it's who's on page 1 that matters.
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    • Profile picture of the author toodlepipfornow
      asweb - Thanks for your reply, although I know why there's a difference between the keyword without quotes and with quotes. What was confusing me was why the number of competing sites that Google say there are, and the number of results I was actually getting were so vastly different. I probably didn't explain clearly enough!

      Linda C - Thank you too. I didn't know that! Very useful info. And yes, I completely agree, who's on page 1 is what's important. I was just curious as to why the figures should differ so much. And now I know!

      Thanks again to you both,

      Sherrie
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    • Profile picture of the author Khondoker
      Originally Posted by Linda_C View Post

      The number of "actual" competition (sites ranked, not sites found) is always under 1000.
      How to find out "actual" competition number?
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      • Profile picture of the author Linda_C
        Originally Posted by amreen View Post

        How to find out "actual" competition number?
        Scroll to the bottom of the page and click through to the last page of results, you'll see the actual number posted at the bottom
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  • Profile picture of the author BloggingPro
    I'm sure its already been stated, but your competition only exists on page one.

    For example you could get all kinds of wild numbers when using quotes, no quotes, allintitle, etc. You could even have a keyword with less than 10,000 in quotes results but that page one can be filled to the brim with high PR, aged, and well optimized sites. You'll have a hard time ranking.
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