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Inside Search

Social Search goes global
5/19/11 | 1:00:00 AM
(Cross-posted from the Social Web Blog)

In 2009 we first introduced Social Search on google.com as an experimental feature designed to help you find more relevant information from your friends and the people you care about. Since then we’ve been making steady improvements to connect you with more people and more relevant web results. Today, we’re bringing Social Search to more users around the globe.

Just like on google.com, social search results in other languages and on other domains are mixed throughout the Google results page based on their relevance. For example, if you’re looking for information about low-light photography and your friend Marcin has written a blog post about it, that post may show up higher in your results with a clear annotation and picture of Marcin:


Just like on google.com, social search results in other languages and on other domains are mixed throughout the Google results page en we’ve been making steady improvements to connect you with more pbased on their relevance. For example, if you’re looking for information about low-light photography and your friend Marcin has written a blog post about it, that post may show up higher in your results with a clear annotation and picture of Marcin:



So how does this all work? Social search results are only visible to you and only appear when you choose to log in to your Google Account. If you’re signed in, Google makes a best guess about whose public content you may want to see in your results, including people from your Google Chat buddy list, your Google Contacts, the people you're following in Google Reader and Buzz, and the networks you’ve linked from your Google profile or Google Account. For public networks like Twitter, Google finds your friends and sees who they’re publicly connected to as well. You can see a complete list of the people included in your social search results in your personal Google Dashboard (this display is private). For an overview of Google Social Search, check out the explanatory video:

Introducing our official search blog
5/18/11 | 3:32:00 PM
(Cross-posted on the Official Google Blog)

The thirst for knowledge is as old as humanity. It's only in the past decade that the Internet has made knowledge ubiquitous, and we want to help you find the answers you’re looking for, whether it’s the best price on a new microwave, where to find a great bike ride—or even information about the Internet itself.

Generally, we help you answer questions by refining our algorithms, but today we’re taking a slightly different approach: we’re starting a blog -- this blog -- “Inside Search.” Here you’ll find regular updates on our algorithms and features, as well as stories from the people who work to improve Google every day.

In the past we’ve published information about search on the Official Google Blog (more than 400 posts about search and more than 50 weekly wrap-ups), and webmaster-oriented posts on the Webmaster Central Blog (more than 300 posts). We also operate a help center for search and another for webmasters. That’s not to mention the search help forums which have more than 50,000 discussions, and the webmaster central help forums with more than 90,000. Combine this with YouTube channels and search conferences, and it’s safe to say we talk a lot about search.

Even with all these channels, we still felt we were missing something. We didn’t want to flood the Official Google Blog with smaller stories and announcements, and the Webmaster Central Blog is really meant for, well, webmasters. We started our series “This week in search” to provide a way to share information about some of the smaller updates we’re making, but we got feedback that people wanted their search news and information as it happens, not just weekly. So, we’re starting Inside Search as a place where you can find regular updates on the intricacies of search and our team. We have more engineers working on search than any other product, and each one of us has stories to tell.
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