Just started monetizing my high traffic site, advice needed
- SEO |
I've got a site built around Wordpress that now gets millions of impressions per month. I've only recently started to monetize it. I threw up some Adsense banners yesterday, and may look into other ad networks.
I understand that it may be possible to "prioritize" banner ads.. meaning that I could go to another network and ask for a high CPM/CPC, and if they're unable to fill it, it defaults back to Adsense. Are there any WP plugins for this? I was thinking about doing it with 4 or 5 networks, though I know Adsense will most likely be shown the majority of the time.
I also recently brokered a small deal with an advertiser directly. I sold him a chunk of impressions at 1.5 CPM (I suspect that this is cheap for him, but I'll wait and see how Adsense performs for this niche before asking for more). I'm concerned about overfilling his order. If he orders 200k impressions, then for now all I can do is put his banner up and try to guess when it will reach that mark. If I overestimate, then I might end up serving him 250-300k. It would be nice if there were some way to automate this process, so that it reverts back to Adsense after the order is filled... perhaps with a WP plugin. I also wonder if it might make more sense to sell banners by clicks, and if so, how could I track them? AND, if going that route, again how could that process be automated.
I'm sure there's other things I need to learn, but that's all the questions I have for now. Thanks guys.
I understand that it may be possible to "prioritize" banner ads.. meaning that I could go to another network and ask for a high CPM/CPC, and if they're unable to fill it, it defaults back to Adsense. Are there any WP plugins for this? I was thinking about doing it with 4 or 5 networks, though I know Adsense will most likely be shown the majority of the time.
I also recently brokered a small deal with an advertiser directly. I sold him a chunk of impressions at 1.5 CPM (I suspect that this is cheap for him, but I'll wait and see how Adsense performs for this niche before asking for more). I'm concerned about overfilling his order. If he orders 200k impressions, then for now all I can do is put his banner up and try to guess when it will reach that mark. If I overestimate, then I might end up serving him 250-300k. It would be nice if there were some way to automate this process, so that it reverts back to Adsense after the order is filled... perhaps with a WP plugin. I also wonder if it might make more sense to sell banners by clicks, and if so, how could I track them? AND, if going that route, again how could that process be automated.
I'm sure there's other things I need to learn, but that's all the questions I have for now. Thanks guys.
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