Best possible way to Control Page Rank? is it outsource-able?
- SEO |
Hey guys and girls,
Looks like my first post :
i went through search options couldn't really find the answer to my question.
so i hope you can help :
So for those who know what Page Rank Sculpting is, can this type of work
be managed or outsourced so that a good linking strategy in place can give the
best page rank to a website?
what would a so called link manager do?
1) go through existing website, identify the links, find their PR.
get rid of the "bleeds" and fix it so that Google bot get only relevant page rank
and the website does not pass page rank to irrelevant pages such as "contact us"
" about us "
2) go through a new page, and build links (sculpt links) so that the correct links
pass rank to relevant pages.
3) keep on top of the links and manage them and scale them as pages grow.
4) build other authority sites to channel more page rank to the money site
having the butterfly effect. as mentioned in the Dynamic-Linking by Leslie Rohde
5) This involves some java script, some html, and bit of coding know-how.
Below is extracts from the PDF that explain it in greater detail, please read if you
want to know more.
Onsite page rank sculpting: (taken from dynamic linking pdf)
The essence of this technique then is very straightforward.
We're going to use two different sorts of navigation so that we can separately control what pages get the most ranking power, while also providing all of the navigation that we want to support good usability of our websites.
Google only really knows how to use standard hyperlinks, the A tag in HTML. So we will leave that for their use in order to do their PageRank computation.
For humans, we'll utilize a variety of other techniques, most of them based on Javascript, that'll provide good engagement for humans without disrupting the computation that Google is going to do to rank our pages.
By having two entirely different sets of navigation, we can simultaneously solve our needs for ranking and our needs for usability without any conflict.
How And When To Apply PageRank Sculpting
There are a number of common cases in PageRank sculpting that will apply pretty much to every site. There will be certain non-money pages, things like "contact us" and "privacy policy", that never need to rank, and those should always be starved for PageRank, because they're only about human usability.
If you do affiliate promotions, all affiliate links should also be starved for PageRank. This also applies to a host of other external links, such as links to the Better Business Bureau and other sorts of things that are there for human engagement only, and not intended as a vote for ranking purposes.
Profit shaping is the most advanced form of PageRank sculpting, and this should be done only in very limited circumstances. And I would ask you to review the cautions, limitations, and caveats in the introduction before diving into any of this material and actually implementing it on your site.
There are 4 ways to do this which are the following :
1) Nofollow - this is by far the easiest but will be the optimal choice for only small sites where the alleged problems with this technique simply do not matter that much anyway. That said, it is a great place to start and it has served the SEO community for about 5 years.
2) Onclick functions - this is not difficult to get right and really easy to test so it is a perfect chance for the less technically savvy web.
3) DOM Rewrite - this is the most flexible Javascript based technique and as a result can be used to solve other issues as well but it is a bit more technical than the previous approach.
4) UA Detection - working the whole problem on the server is the final option but there are both technical and philosophical issues here you should clearly understand before implementing this.
if your still reading this well done! its not exactly mid-night reading, however its very very important to pagerank.
i get how this works, i just don't have the time to manage it!
so if you are reading this? and know of someone/company/business/outsource or you know yourself of how to do this.
if you know please, let me know!!
thanks.
Looks like my first post :
i went through search options couldn't really find the answer to my question.
so i hope you can help :
So for those who know what Page Rank Sculpting is, can this type of work
be managed or outsourced so that a good linking strategy in place can give the
best page rank to a website?
what would a so called link manager do?
1) go through existing website, identify the links, find their PR.
get rid of the "bleeds" and fix it so that Google bot get only relevant page rank
and the website does not pass page rank to irrelevant pages such as "contact us"
" about us "
2) go through a new page, and build links (sculpt links) so that the correct links
pass rank to relevant pages.
3) keep on top of the links and manage them and scale them as pages grow.
4) build other authority sites to channel more page rank to the money site
having the butterfly effect. as mentioned in the Dynamic-Linking by Leslie Rohde
5) This involves some java script, some html, and bit of coding know-how.
Below is extracts from the PDF that explain it in greater detail, please read if you
want to know more.
Onsite page rank sculpting: (taken from dynamic linking pdf)
The essence of this technique then is very straightforward.
We're going to use two different sorts of navigation so that we can separately control what pages get the most ranking power, while also providing all of the navigation that we want to support good usability of our websites.
Google only really knows how to use standard hyperlinks, the A tag in HTML. So we will leave that for their use in order to do their PageRank computation.
For humans, we'll utilize a variety of other techniques, most of them based on Javascript, that'll provide good engagement for humans without disrupting the computation that Google is going to do to rank our pages.
By having two entirely different sets of navigation, we can simultaneously solve our needs for ranking and our needs for usability without any conflict.
How And When To Apply PageRank Sculpting
There are a number of common cases in PageRank sculpting that will apply pretty much to every site. There will be certain non-money pages, things like "contact us" and "privacy policy", that never need to rank, and those should always be starved for PageRank, because they're only about human usability.
If you do affiliate promotions, all affiliate links should also be starved for PageRank. This also applies to a host of other external links, such as links to the Better Business Bureau and other sorts of things that are there for human engagement only, and not intended as a vote for ranking purposes.
Profit shaping is the most advanced form of PageRank sculpting, and this should be done only in very limited circumstances. And I would ask you to review the cautions, limitations, and caveats in the introduction before diving into any of this material and actually implementing it on your site.
There are 4 ways to do this which are the following :
1) Nofollow - this is by far the easiest but will be the optimal choice for only small sites where the alleged problems with this technique simply do not matter that much anyway. That said, it is a great place to start and it has served the SEO community for about 5 years.
2) Onclick functions - this is not difficult to get right and really easy to test so it is a perfect chance for the less technically savvy web.
3) DOM Rewrite - this is the most flexible Javascript based technique and as a result can be used to solve other issues as well but it is a bit more technical than the previous approach.
4) UA Detection - working the whole problem on the server is the final option but there are both technical and philosophical issues here you should clearly understand before implementing this.
if your still reading this well done! its not exactly mid-night reading, however its very very important to pagerank.
i get how this works, i just don't have the time to manage it!
so if you are reading this? and know of someone/company/business/outsource or you know yourself of how to do this.
if you know please, let me know!!
thanks.