Creating Campaigns by Time of Day - Doesn't this make sense?
- SEO |
Hi all,
I found that a high percentage of conversions for my campaign occurred between 10 PM and midnight.
With Adwords, the budget gets renewed every day at midnight. So by the time 10 PM rolls around, my budget was draining and I wasn't sure if it was enough to support the demand for my ad.
Instead of simply increasing the budget, I decided to create additional duplicate campaigns that divided the day up. That way, I had more control over my budget and made sure that each "hot spot" hour was being served what I wanted.
Is anyone else going this approach and what do you think?
I found that a high percentage of conversions for my campaign occurred between 10 PM and midnight.
With Adwords, the budget gets renewed every day at midnight. So by the time 10 PM rolls around, my budget was draining and I wasn't sure if it was enough to support the demand for my ad.
Instead of simply increasing the budget, I decided to create additional duplicate campaigns that divided the day up. That way, I had more control over my budget and made sure that each "hot spot" hour was being served what I wanted.
Is anyone else going this approach and what do you think?
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alxvallejo -
Thanks
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