Examples of unexplained low QS keywords
- SEO |
*Note the keyword match type.
**A conversion is a submitted inquiry on the contact us page.
"premarital counseling"
QS: 2
Clicks: 14
Impressions: 488
CTR: 2.87%
Position: 2.4
Conversion Rate: 7.14%
premarital counseling
QS: 2
Clicks: 8
Impressions: 95
Position 2.2
CTR: 8.42%
Conversion Rate: 12.50%
marriage +counseling
QS: 3
Clicks: 6
Impressions: 400
Position: 3.2
CTR: 1.50%
Conversion Rate: 16.67%
marriage counseling
QS: 3
CTR: 1.41%
Conversion Rate: 18.18%
+couples +counseling
QS: 3
Clicks: 2
Impressions: 90
Position: 2.5
CTR: 2.22%
Conversion Rate: 50%
Also keep in mind that my geo-targeting is set to a list of select cities, so even though I'm using some broad match here, it's only being sent to a select audience. Broad match would be appropriate because I would have search terms such as:
counselors for couples near springfield, NY (i.e.)
I def. want to hit that query and as long as I'm marketing to that location, I see no problem with including these broad match keywords.
What do YOU think?