Split Testing Ads When You Have Thousands
- SEO |
I setup very large adwords campaigns and one of the things that gets increasingly difficult is split testing.
Here is what I do.
1.) I setup a spreadsheet for each campaign and in each tab I have the name of the ad group.
2.) When ever I reach a point where I think I have a winning ad when split testing 2 in each ad group I go to this spread sheet and paste the winning ad in 1 columns and then the new ad I write in the second columns.
Now HERE is the point where I try and keep things organized--but I am not sure if I am shooting myself in the foot.
3.) Before I was pausing the loosing ad, and then writing the new ad to beat my control ad and markign the date down in the spreadsheet as I did in step 2. But since google is keeping the CTR history to see when the next ad wins (like the next 30 clicks or whatever), I need to set the time stamp view to the date I actually wrote the new ad - whcih I get from the spreadsheet---and watch it from that date t osee the next 30 clicks and find out the new winning ad...this will ensure I am looking at the clicks starting at zero from the date I changed the ad.
BUT the problem is since I have SOOO many adgroups this is a total pain in the arse to keep setting the date the exxact date I created a new ad to beat a winning ad, looking at a ad group, marking the date again when I change it and so on.... So now I was thinking of doing this
4.) Instead of markign the date I change the new ad in the spreadsheet I pause BOTH the winning and lossing ad, make a exact copy of the winning ad and then write a new ad to compete against it (4 ads now...2 paused and 2 active--but 1 paused is the winning ad and 1 active is the copy of the winning ad, other puased is loosing ad and other active is the new ad I wrote to try and beat winning ad). This ensures they both start at zero CTR so I do not have to worry about the tedious task of making sure my start dates are correct when viewing the new CTRS ..follow me?
BUT HERE IS THE BIG QUESTION.....
Since the I am pausing BOTH the winning and lossing ads, copying the NEW ad exactly and then creating another ad to now try to beat the winning ad (I thus now have 4 ads, 2 paused and 2 active), will google now screw my since I am starting at a totally NEW CTR o that copy of the winning ad--even though this is the EXACT ad I copied??
Hope this makes sense.
If google does screw my by starting my CTR's all over again for the copied ad my price may go up----or is this not the case????
Anyone have any idea if what I am doign will make me pay higher prices or have a better process to properly split test many ads in adgroups to make this process easier?
Thanks
Here is what I do.
1.) I setup a spreadsheet for each campaign and in each tab I have the name of the ad group.
2.) When ever I reach a point where I think I have a winning ad when split testing 2 in each ad group I go to this spread sheet and paste the winning ad in 1 columns and then the new ad I write in the second columns.
Now HERE is the point where I try and keep things organized--but I am not sure if I am shooting myself in the foot.
3.) Before I was pausing the loosing ad, and then writing the new ad to beat my control ad and markign the date down in the spreadsheet as I did in step 2. But since google is keeping the CTR history to see when the next ad wins (like the next 30 clicks or whatever), I need to set the time stamp view to the date I actually wrote the new ad - whcih I get from the spreadsheet---and watch it from that date t osee the next 30 clicks and find out the new winning ad...this will ensure I am looking at the clicks starting at zero from the date I changed the ad.
BUT the problem is since I have SOOO many adgroups this is a total pain in the arse to keep setting the date the exxact date I created a new ad to beat a winning ad, looking at a ad group, marking the date again when I change it and so on.... So now I was thinking of doing this
4.) Instead of markign the date I change the new ad in the spreadsheet I pause BOTH the winning and lossing ad, make a exact copy of the winning ad and then write a new ad to compete against it (4 ads now...2 paused and 2 active--but 1 paused is the winning ad and 1 active is the copy of the winning ad, other puased is loosing ad and other active is the new ad I wrote to try and beat winning ad). This ensures they both start at zero CTR so I do not have to worry about the tedious task of making sure my start dates are correct when viewing the new CTRS ..follow me?
BUT HERE IS THE BIG QUESTION.....
Since the I am pausing BOTH the winning and lossing ads, copying the NEW ad exactly and then creating another ad to now try to beat the winning ad (I thus now have 4 ads, 2 paused and 2 active), will google now screw my since I am starting at a totally NEW CTR o that copy of the winning ad--even though this is the EXACT ad I copied??
Hope this makes sense.
If google does screw my by starting my CTR's all over again for the copied ad my price may go up----or is this not the case????
Anyone have any idea if what I am doign will make me pay higher prices or have a better process to properly split test many ads in adgroups to make this process easier?
Thanks