My father's business is failing. It is up to me to save it. Help!
- SEO |
I'm normally from the offline part of the forums and have been trying to start my own business selling mobile marketing but it has been tough trying to get clients. I am here on the SEO side to ask for your help.
Basically, my family has been struggling for more than a year now trying to making ends meet. The majority of my family's income comes from my father's business. He sells various party and home decor products through his e-commerce website and has been doing it since around 2002. Every year since around 2008, sales have been slowing down and since last year they have declined sharply. He has pretty much laid a big responsibility on my shoulders to try save and regain the income we have been getting from his e-commerce business. Its a pretty grim situation we are in and we are in risk of losing a lot. I know somewhat about SEO and how it works and its major benefits...I just don't know where to start, how to start or what I should even do. So might as well consult with people who have experience doing this here and hopefully I can get some professional opinions.
A few things I know:
1. I have access to his Yahoo store analytics so I know what keywords people are using to search for to get to his website. His website used to be on the first page for many of those keywords that he targeted but have since fallen to pages 2-3-4 and lower.
2. The last time he has had any sort of SEO work done was back in 2004. From then on he did some onsite SEO work of his own. He has never done any sort of off-site SEO such as backlink building, etc.
3. He uses Google Adwords and currently uses around 400 dollars a month on all of his ads. He has around 200 keywords he is paying for.
So, what I wanted to know is what specifically I can do to get his website back on the first pages of Google where he used to be for his keywords. We know for a fact the reason sales have gone down is because his website is no longer visible organically on the first page.
Since his profit margins are diminishing and growing smaller every month and we are barely making ends meet, he currently doesn't have the option to go out and hire some SEO company.
Would Warriors for Hire be a good place to buy some back linking, directory submission, SEO services to get him back on the first page for his keywords? Would these "budget" solutions help him or hurt him in the long run? Is this all that is needed? What would you do if it was your business and you really weren't too far off from being on the first page where you used to be?
I am all ears...
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Need a mobile website done? Want to offer mobile websites to your existing clients? Mobile work for your clients mounting up and you need assistance? Let's talk.
Need a mobile website done? Want to offer mobile websites to your existing clients? Mobile work for your clients mounting up and you need assistance? Let's talk.