SMM Guide
- SEO |
"Social media marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks". Social Media is a shorter top level term that describes the space overall, and covers the activities around social interaction, content, videos, images and audio exposure.
Where to start?
Many of us are so excited about the technology and web, that we forget key pieces to success: definition of business goals, objectives and overall process for execution. The old "fail to plan, plan to fail" comes to mind. While you need to create the roadmap for your online business - you must certainly decide on what goals and resulting metrics you want to attain.
Social media marketing can help you increase the activity around these top goals:
Where to start?
Many of us are so excited about the technology and web, that we forget key pieces to success: definition of business goals, objectives and overall process for execution. The old "fail to plan, plan to fail" comes to mind. While you need to create the roadmap for your online business - you must certainly decide on what goals and resulting metrics you want to attain.
Social media marketing can help you increase the activity around these top goals:
- Website traffic and user behaviour
- Conversion and sales tracking
- Page views, ad exposure
- Growing brand awareness
- Creating a positive brand association and keeping it there
- Business development and a broader customer reach