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How do you price SEO on this?

by limestone614
4 replies
  • SEO
    • |
Using one of the online 'work from home' sites, people per hour, I a few months ago hooked up with a large company that specialises in web development.

With me doing outsourced SEO work.
I have done / am doing some larger companies now, but none like this.

I have just provided a site report for them for a company looking for SEO services provided by the above.

The company turns over £100 million a year and is a major UK holiday provider / searcher.

It has over 10,000 pages and more relevant keywords than you can imagine.

It is not this company, but this is an example of the league were talking.

Thomas cook.

Eek.
How do I work out what to charge?
#price #seo
  • Profile picture of the author The Magician
    Tony,

    Call your competition and ask for quotes for the kind of work you yourself will be doing. See what the market will bear, and overdeliver on value.

    Hope this helps,

    Jon
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    • Profile picture of the author ajwilliams
      How many hours a day will you need to work to do the job? How much per hour do you want?

      If it is an ongoing gig over a long period of time, what is the amount you want to have monthly on it for the work you must do?

      The other thing is that you could price it according to your work and then outsource some of the work yourself with you of course having final say as to the work to be done.

      As you can see, I am not an SEO specialist. If all else fails, do what the previous post said. Call your competition.

      A J
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  • Profile picture of the author Andyhenry
    I've started using a performance based scale for charging for this type of work.

    It consists of:

    1 - monthly retainer (at least £500)
    2 - traffic based bonus (increased traffic from last monthly update) - usually a few hundred pounds
    3 - Target phrase rankings bonuses - I do a 5 keyword focus, so they pay for a) top 10 b) top3, c) number 1
    4 - maintain existing rankings bonus (stay the same or increase -up to 5% can drop without affecting this bonus)

    So there's scope for 7 extra monthly bonuses based on traffic and keyword movement.

    If I'm doing other work (videos, press releases etc..) I have a standard daily rate I charge for my time.

    I hope that helps.
    Andy
    p.s I charge a setup fee initially that pays for website analysis, keyword research, directory submissions etc...
    Signature

    nothing to see here.

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  • Profile picture of the author LemonSqueezy
    I am new to this, but shouldn't you have a contract so that you know how to bill customers on a consistant basis? Then you can modify it for certain group ex. size of the company?
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