Low AdWords Max Bid to Bleed Competition?

3 replies
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Hi everyone,

I'm pretty new to AdWords and trying to figure out why the following won't work (I'm assuming it won't otherwise everyone would do it):

Let's say I'm trying to bid on keywords that aren't super popular. Given that, there are likely only a few competitors. If the top competitors, position-wise, set a maximum daily amount for their campaigns, then they probably run out of money before the day is over and their campaigns are paused.

If I set a very low max CPC bid, won't my ad jump to the top at the point in the day when they've hit their budgets? So, even though I've bet less than them, I'll save money but still eventually reach top position just by waiting?

I would appreciate if someone could explain this to me.

Thanks very much!

Nathaniel
#adwords #bid #bleed #competition #low #max
  • Profile picture of the author bigcat1967
    Who says your competitor's budget is maxed out every day?

    Just make sure your ads are relevant to your landing page and have a high budget per day - this will position your ad higher...
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  • Profile picture of the author KirkMcD
    The flaw in your logic is thinking that the top competitors run out of money.
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    • Profile picture of the author nathaniel1
      Got it - I knew there had to be something

      Thanks!
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