hi and PPC Conversion question

1 replies
  • SEO
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first off, hi, this is my first post here. just stumbled across this searching for a ppc forum, hopefully this is the place for me to be.

Im client side PPC manager for a large UK retailer. have been in the role a year. I love it, PPC sings to my geek.

Anyway, the question I had was for anyone working in retail PPC. Just wondering what sort of YOYs people are seeing in conversion? Had some pretty ghastly figures for a while now, and no amount of auditing, bid management etc seems to be impacting.

I think there are some onsite factors such as price and stock, but I get the feeling we can't be the only ones struggling to convert.

Anyone else in the same boat?
#conversion #ppc #question
  • Profile picture of the author auradev
    That number is going to be all over the place depending on what their website is like and how well their targeting is. 5 sites selling the same type of product can have totally different results and little things make a huge difference.
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