How to Optimize Videos for Search Engines
- SEO |
Optimizing Videos for Search Engines
- Optimize not only for video search engines, but also for content search engines. A good approach would be to use meta tags for the content (text) of the page where your video is placed.
- Give relevant names to your videos. It's highly improbable that your video will show up in the SERPs if it is called "12032002.mov" rather than "XYZ- antivirus-demo.mov".
- Use keywords in the video titles and their descriptions. Video search engines will find it much easier to index your video files and link it to your web pages.
- Use anchor text if you link to the video from other pages of your Web site.
- Make sure the video files you submit have the proper extension.
- Make it short. Say in 2 minutes what would take a normal person 10 minutes to read on paper (or on a Web page).
- SEO professionals recommend creating separate video site maps, which can be submitted to video and content search engines alike. Both kinds of SEs will index these site maps.
- Remember to include RSS feeds. Metadata can be inserted here.
- Research, measure, test, report and optimize.