ppc w/yahoo search marketing

4 replies
  • SEO
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so I just tried using yahoo search marketing today and started some campaigns with them... I just thought the volume is not as good as w/adwords but then its still not bad... Right now Im having terrible ROI but then everything is on a test mode.. Any suggestions though? Have you had success with ysm?
#marketing #ppc #search #w or yahoo
  • Profile picture of the author Stangracer
    I haven't tried Yahoo yet. Started with Google and haven't really looked back.

    I'm curious to see how you do with Yahoo. There was a product launch not too long ago about Yahoo Search Marketing and how it is less competitive and less costly than Google with a higher ROI.

    This would be a good case study to compare the two and share your results.

    Please keep us updated with your progress.

    Good Luck...
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  • Profile picture of the author trafficguru
    My experience with Yahoo PPC is similar. Conversion is not good. I believe there is more click fraud on Yahoo. My Yahoo account costs me more but delivers less.

    -Adam (AKA "The Traffic Guru")
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  • Profile picture of the author jrsencio
    It can be profitable if done correctly. I usually use yahoo to replicate an already proven profitable campaign on adwords.
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  • Profile picture of the author googleninja
    at some point yahoo gives you volume but most of the time it doesn;t.. also having problems generating revenue w/them...
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