5 {{ upvoteCount | shortNum }}
5 {{ upvoteCount | shortNum }}

META tag description: Importance in SEO

by alxvallejo
4 replies
  • SEO
    • |
According to Google (Changing your site's title and description in search results - Webmaster Tools Help), META tags are used to alter the descriptions of a website in search results, yet have no effect on rankings.

This is puzzling to me because I assume that keywords in your META tag are part of Google's algorithm. I notice that some of my competitors rank higher because they place keywords in the META tag description.
#description #importance #meta #seo #tag
  • Profile picture of the author BarryOnline
    Signature

    We are the universe contemplating itself - Carl Sagan

    {{ DiscussionBoard.errors[4062146].message }}
  • Profile picture of the author paulgl
    Originally Posted by alxvallejo View Post

    This is puzzling to me because I assume that keywords in your META tag are part of Google's algorithm. I notice that some of my competitors rank higher because they place keywords in the META tag description.
    The description may, that's may, be important if people actually read
    your description in SERPS. But then, it could hurt also, using that
    logic.

    You really have got to depend more on title and content than your
    description. Google is not forced to use it and may even change
    it. Of course, they may change your title as well in the SERPs.

    This is because they actually want searchers to click on the best
    sites that are more likely to have what a searcher wants.

    You don't really want to stuff your description with keywords.
    It needs to make sense to google and the searcher.

    Paul
    Signature

    If you were disappointed in your results today, lower your standards tomorrow.

    {{ DiscussionBoard.errors[4062176].message }}
  • Profile picture of the author chimehost
    Create meta tag description that will lead to higher CTR when users find your page in search engine. Dont just fill it with keywords. Mention things that will make your meta tag stand out. As for Title, you want to be careful and focus on the keywords you are targeting.

    Creating meta tag and changing it over and over looks fishy. Search engines don't like that. So once you update your meta tag, don't change it for a long time.
    Signature

    Our Brands - Website and VPS Hosting by PhotonVPS and Dedicated Hosting by Psychz

    {{ DiscussionBoard.errors[4062239].message }}
  • Profile picture of the author BarryOnline
    Like paul says, mention your main target keyword once in the title & description but the meta tags don't matter.
    Signature

    We are the universe contemplating itself - Carl Sagan

    {{ DiscussionBoard.errors[4062268].message }}

Trending Topics